뉴로마케팅(Neuromarketing)

hand, uses a giant magnet to track the blood flow throughout the brain as test subjects respond to visual, audio, or even taste cues.
In the field of marketing, scholars have agreed that there are three major trends that are newly arising. These include the emphasis on social relationship, brand relationship, and emotional relationship. Social relationship is mainly achieved through Social Networking Services marketing, where businesses actively communicate with consumers and apply their responses directly to their marketing strategies. Brand relationship is related to a form of marketing where more specific form of contents is delivered to consumers through platforms like YouTube, smartphone services, and much more. Rather than promoting the brand, this type of marketing encourages consumers to voluntarily perceive the contents and find interest in them. Lastly, emotional relationship, where emotions and feelings of consumers are significantly emphasized, is obtained through neuroma

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