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Marketing Mix Oral Presentation
Marketing Mix
1
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Background Information.
1
Channel Structure
2
Strengths & Weaknesses, Problems
3
Recommendation
4
Marketing Mix
Contents
2
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Background information
Marketing Mix
3
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Parent company of ZARA
Zara is Inditex¡¯s largest chain of retail stores
Marketing Mix
Founded by Amancio Ortega
First store opened in La Coruna, Spain in 1975
Competition
GAP
H&M
Background Information
4
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Channel Structure
Marketing Mix
5
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P.S
H.Q
D.C
R
R
R
R
R
C
(+M)
Zara¡¯s
Channel
Structure
Vertical
Integration
6
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Why this channel structure
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