[★★평가우수자료★★][경영전략 영문 PPT] Volvo’s strategy, 볼보의 경영전략 영문, 영문 경영전략

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Volvo’s solution : M&A
Leif Johansson background
1997 CEO, Leif Johansson
1984-1997 Electrolux(Europe`s largest electronics manufacturers)’s Vice President, CEO, and Chairman
Living Textbook in terms of M&A
Said the most Important Assets
from M&A is ‘Human Being’
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M&A strategy
Selection and Concentration
Volvo’s environment
Volvo ranked 23th in the world auto mobile industry
Petty Scale of economy(Annual production : 400,000)
Even though the market is getting matured
Volvo’s strategy
Focus on a market with high growth potential
It founds Trucks and heavy equipments industries in emerging market shows high growth rate

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M&A strategy
PMI(Post-Merger Integrational)
Even though the M&A is the current new trend,
M&A`s success rate is less than 50%.
Failure`s reason -` No PMI
Maybe uncertain of M&A`s synergy effect
Possibly High Acquisition Premium
But majorly due to no plan for PMI
But Volvo considered
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