CJ푸드빌 경영분석및 CJ푸드빌 마케팅 SWOT,STP,4P전략분석 레포트 (영문자료)

alization of Korean Food Culture.


3. Objectives or Goals
With its vision of ‘Create the World of New Food Culture’, CJ Foodville has been creating a place for everyone’s happiness, providing healthy taste and devoted service. Further, based on its business skills and know-how, CJ Foodville launched ‘CJ FoodWorld’, a food culture theme park, where customers can experience 17 brands of CJ Foodville and CJ Cheiljedang at one place, at CJ Cheiljedang Center in 2xxx. As the first flagship store in food industry, CJ FoodWorld is leading food culture trend in Korea, creating a place for customers to experience all aspects of food industry from a space to cultivate food ingredients such as barley, to restaurants, cafe, bakery, supermarket, and cooking studio.
Ⅱ. CJ푸드빌 기업환경분석


1. Microenvironment
Company
CJ foodville is running theirs as chain form. CJ Foodville organization is divided food service department and franchise department. In addition, It is divided management S

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