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HCM Beverage Company in Vietnam
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1. HCM ±â¾÷¼³¸í
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HCM ±â¾÷¼³¸í
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HCM Beverage Company
HCM Beverage Company
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HCM Beverage Company
HCM Beverage Company
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5¸í ÀüÀӰ濵ÀÚ(3¸í ÀÌ»çȸ¼Ò¼Ó)
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HCM Beverage Company
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HCM Beverage Company
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HCM Beverage Company
HCM Beverage Company
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HCM Beverage Company
HCM Beverage Company
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Cultural Environment
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3. ³ôÀº ½Ç¾÷·ü
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±âÁ¸ ±â¾÷°úÀÇ °æÀï - VBC
VBC
Vietnam Beverage Company
HCM
±¹¿µ±â¾÷
1À§ ź»êÀ½·á Á¦Á¶¾÷ü
Ho Chi Minh Beverage Company
º£Æ®³² & ¹Ì±¹ ÇÕÀÛ ±â¾÷
2À§ ź»êÀ½·á Á¦Á¶¾÷ü
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½Å±Ô±â¾÷ Coca cola
1970
1980
1990
1997
2000
ÄÚÄ«Äݶó ÁøÃâ°èȹ
º£Æ®³² ÅõÀÚ Çã¿ë
º£Æ®³² ÀÚ±¹±â¾÷ ¹ßÀü
1960
»çÀ̰ø ÇÔ¶ô
µµÀ̸ðÀÌ Á¤Ã¥
°¡Àå ¾Ë·ÁÁø ºê·£µå
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´ëüǰ ¸ÆÁÖ, ¹°
La Vie
µµ½ÃÈ·Î ÀÎÇÑ ¼öÁú ¿À¿°À¸·Î ÀÎÇÏ¿© »ý¼ö ÆÇ¸Å ±ÞÁõ
SABECO & HABECO
90³â´ë µ¿¾È 10¹è ÀÌ»ó ¼ºÀå
HCM
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±¸¸ÅÀÚ & °ø±ÞÀÚ
1990³â ÀüüÀÇ 19.5% µµ½ÃÀα¸
À¯¾Æ, û¼Ò³âÃþÀÇ ºñÁßÀÌ ³ô´Ù
1997³â 22.7%·Î Áõ°¡
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¾ïÁö½º·± ³³Ç°´Ü°¡ Àλó
°ø±Þ Áö¿¬
VS
1997
2xxx
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Q 1. °æÀï±â¾÷°ú ºñ±³ÇÏ¿©¾î¶² °æÀï¿ìÀ§¸¦ °¡Áú ¼ö Àִ°¡
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strength
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weakness
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¾àÇÑ ºê·£µå À̹ÌÁö
½ÅÀÔ»ç¿øÀÇ ³ôÀº ÀÌÁ÷·ü
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SWOT ºÐ¼®
opportunity
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