º»¹®/³»¿ë
_SLIDE_1_
Using Cooperative Strategies
at IBM
_SLIDE_2_
Contents
Contents
Part 1. IBM
Part 2. Cooperative strategy of IBM
Part 3. Conclusion
Using Cooperative Strategies at IBM
_SLIDE_3_
IBM
IBM¡¯s 350,000-plus employees design, manufacturer, sell, and service advanced information technologies such as computer systems, storage systems, software, and microelectronic.
International Developments
Mergers and Acquisitions
Cooperative strategies
By cooperating with other companies, IBM is able to leverage its core competences to grow and improve its performance.
_SLIDE_4_
Cooperative strategy of IBM
Cooperative strategy
IBM finds itself working with a variety of firms in order to deliver products and services.
However
IBM has specific performance-related objectives it wants to accomplish as it engages in an array of cooperative arrangements¡¦(»ý·«)
egy of IBM
IBM has global alliance with Lenovo, the company that purchased its personal computer business.
With a focus on firms in certain industries, IBM and Lenovo are cooperating to deliver end-to-end technology solutions to solve customers¡¯ problems.
Some of IBM¡¯s cooperative arrangements such as the one with Cisco Systems are long-lived
The partners in this strategic alliance, formed in 1997, focus on providing solutions and services to help customers ¡°transform¡± their businesses by using competitive advantages that result from the interactions of IBM and Cisco personnel
_SLIDE_8_
Conclusion
A firm the size and diversity of IBM is involved with a number of cooperative relationships such as those already mentioned.
The challenges associated with achieving and maintaining superior performance
In light of its general success with cooperative relationships
Given
One might anticipate that IBM will continue to use cooperative strategies as a path toward growth and enha