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스포츠 마케팅 제안서
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스포츠 마케팅 제안서.hwp
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125 Kbyte
]
스포츠 마케팅 제안서.hwp
[Size :
125 Kbyte
]
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핸드볼 스포츠 마케팅 제안서입니다.
목차/차례
제1장 서 론 ··························································································· 1
제2장 핸드볼의 발전 ················································································· 1
제3장 스포츠 마케팅 요소(4P+2P) ······························································ 2
제4장 SWOT 분석 ···················································································· 3
제5장 새로운 마케팅 전략 ········································································· 4
제1절 스타선수홍보 ·········································································· 4
제2절 방송중계 ················································································· 4
제3절 이벤트 활성화 ·········································································· 5
제4절 다양한 스폰서 강화 ··································································· 5
제5절 대중매체의 활용 ······································································· 6
제6절 보다 손쉬운 접근 ······································································ 6
제6장 결 론 ··························································································· 7
참고 문헌 ································································································ 8
제2장 핸드볼의 발전 ················································································· 1
제3장 스포츠 마케팅 요소(4P+2P) ······························································ 2
제4장 SWOT 분석 ···················································································· 3
제5장 새로운 마케팅 전략 ········································································· 4
제1절 스타선수홍보 ·········································································· 4
제2절 방송중계 ················································································· 4
제3절 이벤트 활성화 ·········································································· 5
제4절 다양한 스폰서 강화 ··································································· 5
제5절 대중매체의 활용 ······································································· 6
제6절 보다 손쉬운 접근 ······································································ 6
제6장 결 론 ··························································································· 7
참고 문헌 ································································································ 8
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I D : gss5*** Date : 2014-06-22 FileNo : 14062260 |
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