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Crowd funding service
Tumblbug & Kickstarter
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Contents
Summary of Proposal
Summary of analysis1
Summary of analysis2
Conclusion stage
- Strategic requirements
- Operational requirements
- Operational performance
- Firm performance
- Request for provider
information
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INDEX
Summary of
previous analysis
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What is Crowd funding
Crowd funding
Mid-level service between
donation and investment
Service for
Connecting
Investors + Needy Artists
Motivation for selecting
SNS, Social media era
-`Social funding service
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Korean Social funding company
Tumblbug has opened its business in March 2xxx operated by 4 students
Supports thousands of
unknown projects for
extra-ordinary arts
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Environment¡¦(»ý·«)
1) Make a stable and fixed type of funding ¡æ No doubt
2) Make Laws and Copyright
3) Make people realize that
and investors.
Description of outputs
BRM (Brand Relationship management)
Effort to establish, maintain, and enhance relationships between
Brand and its consumers
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Practical Insight
Work as loan and funding
New payment system
(from online music market¡¯s
periodical payment system)
Few members ¡æ development
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INDEX
Conclusion stage
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Joint venture
Diversification
Promotion &
marketing strategies
Flow of Conclusion part
Art council Korea
Small and Medium Business Administration
On/offline strategy
Street performances
Social-tainers
ETC
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INDEX
Strategic requirements
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1) Joint venture
Alliances and collaborative strategy
Collaboration with
the government and
private companies
Strategic requirements
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2) Diversification
Strategic requirements
Strategy widening its business in a variety of fields
(Since Tumblbug is focusing only on on