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Mc Morning
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Table of Contents
Company Description
McMorning Description
Industry Analysis
SWOT Analysis of McMorning
STP Analysis of McMorning
Marketing Program - 4P Analysis
Implementation Plan
Financial Data
Evaluation and a proposal
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Mc Morning
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Company description
QSC&V
(Quality, Service, Cleanness and Value)
Mission: ¡°To be our customers¡¯ favorite place and way to eat.¡±
One of McDonald¡¯s competitive advantages is its focus on consistency of quality, production of food and use of raw materials all around the world.
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Mc Morning
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Mc Morning
McMorning set sells after opening a store until 11a.m. Some chains which run 24hours sell this menu from 4a.m to 11a.m.
Mcmorning set consists of English mac muffin, hush brown and coffee.
By adding sausage, egg or baco¡¦(»ý·«)
ven in the morning.
He wants to eat breakfast in break time with cheap price.
In front of his English academy, there is a McDonald¡¯s.
Mc Morning
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STP Analysis _ Positioning
McMorning is the best breakfast for whether students or office workers.
Since it can be provided fast with most reasonable price.
Mc Morning
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4P - Product
Best advantage of McMorning is speed
The taste of Koreans is also becoming westernization
McDonald¡¯s tries to makes healthier food
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Mc Morning
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4P - Price
Brand
menu
price
Mcdonald`s
Mcmuffin & hashbrown
pancake +coffee
Big breakfast
3200Dunkin donuts
Hot English muffin
Hot pokacha
Coffee(Americano)
300035003000Starbucks
Croque Monsieur Set
Beef Pastrami Sandwich set
Ham, Egg White & Cheese Ciabatta Set
600066007600\
Burgerking
Ham croissant combo
360xxx
Mc Morning
McDonald¡¯s provides McMorning with customers at low price,
3200won
Compared with other co