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Index
1
Introduction
2
Perception and Marketing Strategy
3
Conclusion
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- Brand Explanation
- Market Share
Introduction
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Why we select MISSHA
Brand Explanation
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Name: ¢ß able C&C
Established in 2000 Jan .10
C.E.O Seo young pil
Market Capitalization 853 Billion
Overseas market about 23 Country
MISSHA IS
Brand Explanation
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Slogan
We exist because we want to get result that every one has their most satisfaction with reasonable price
Management mind
MISSHA¡¯s thinking
Brand Explanation
Quality is answer
Win-Win strategy
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Background of MISSHA
Brand Explanation
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Market Share
The size of the domestic cosmetics market
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Market Share
Sha¡¦(»ý·«)
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Advertising
Comparative Advertising
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Advertising
Celebrity Advertising 1
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Advertising
Celebrity Advertising 2
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Brand Name and Logo Development
subsidiary
a parent company
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MISSHA was derived from a world famous cellist Mischa Maisky.
Brand Name and Logo Development
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The past logo
The current logo
Brand Name and Logo Development
A
B
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vs
Brand Name and Logo Development
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Conclusion
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