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Contents
The point
Conclusion
Reasons for selecting
Introduce
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Reasons for selecting
Introduce Reasons for selecting The Point Conclusion
Advertisement
Environmental marketing
Social contribution
Changing CI from Æ÷Ç×Á¦Ã¶ to Posco
Changing from national enterprise to private enterprise
negative image
Success of develop to positive image !
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POSCO Introduction
Introduce Reasons for selecting The Point Conclusion
Type of industry : Steel industry
Date of Foundation : 1968. 3.25
Business ideology
Contribute to human society
To become a estabished company
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Change the CI from Æ÷Ç×Á¦Ã¶ to POSCO
Initiative Background
Of Image Marketing
Introduce Reasons for selecting The Point Conclusion
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Introduce Reasons for selecting The Point Conclusion
Familiarity
Key Industry
Contribution Industry
Internal-Oriented Company
world-oriented company
Perceptual categorization