참소주,참이슬,소주,마케팅사례,마케팅,브랜드,브랜드마케팅,기업,서비스마케팅,글로벌,경영,시장,사례,swot,stp,

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Societical Segementation

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Gender, Age Segementation
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Strength
Weakness

Using first the Alkaline Reduced Water
In the world
Leader of Low degree soju
Price competitive advantage
Quality of soju Nationwide distribution

Limitation of Market (focusing on)

Low brand Awareness relatively

Low market share

Opportunity

Threats

women who drink have been increasing,
as economically active women are increasing.
market share of low-alcoholsoju has been increased gradually in soju market,
as increasing people interested in well-being
Changing a liquor culture Increasing
people prefer to low dgree soju

Increasing price of soju because of
increasing price of raw material
Many competitor entered into market
of low degree soju
Limitation of marketing activity

SWOT ANALYSIS
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Conclusion from segement!
Working
young women
50~60’s
the largest customer of market is
Target A
Target B
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Focu

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