|
| |
|
|
브랜드파워,마케팅,브랜드,브랜드마케팅,기업,서비스마케팅,글로벌,경영,시장,사례
인 쇄
바로가기
즐겨찾기
키보드를 눌러주세요( Ctrl + D )
링크복사
링크주소가 복사 되었습니다.원하는 곳에 붙혀넣기 하세요
( Ctrl + V )
외부공유
파일 
브랜드파워,마케팅,브랜드,브랜드마케팅,기업,서비스마~.ppt
[Size :
2 Mbyte
]
브랜드파워,마케팅,브랜드,브랜드마케팅,기업,서비스마~.ppt
[Size :
2 Mbyte
]
분량 35 Page
가격 3,000 원
×
링크 주소가 복사되었습니다.
링크 주소가 복사되었습니다.
원하는 곳에 붙혀넣기 하세요
카트
|
다운받기
|
 네이버 ID로 다운 받기  카카오 ID로 다운 받기  구글 ID로 다운 받기  페이스북 ID로 다운 받기 |
뒤로
|
본문/내용
Brand Equity Implications of Joint Branding Programs
Contents
Members
Purpose
Introduction
Methodology
Results
Discussion
Summary of key findings
Implications
Purpose
To explore how joint branding affects consumer perceptions
Purpose
Introduction
Methodology
Results
Discussion
Summary of key
findings
Implication
Introduction
When joint branding occurs
- Two brands enter an agreement to market some product or service in tandem.
Why brands enter into alliances with other brands
- An opportunity for one brand to build equity by leveraging characteristics or attributes of other, partner brand.
Purpose
Introduction
Methodology
Results
Discussion
Summary of key
findings
Implication
Introduction
Three main research questions
What effects do brand allia…(생략)
Contents
Members
Purpose
Introduction
Methodology
Results
Discussion
Summary of key findings
Implications
Purpose
To explore how joint branding affects consumer perceptions
Purpose
Introduction
Methodology
Results
Discussion
Summary of key
findings
Implication
Introduction
When joint branding occurs
- Two brands enter an agreement to market some product or service in tandem.
Why brands enter into alliances with other brands
- An opportunity for one brand to build equity by leveraging characteristics or attributes of other, partner brand.
Purpose
Introduction
Methodology
Results
Discussion
Summary of key
findings
Implication
Introduction
Three main research questions
What effects do brand allia…(생략)
| 📝 Regist Info |
|
I D : jung****** Date : 2013-04-26 FileNo : 11065564 |
Cart  | |
| |