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Evolution of Blogs as a
Credible Marketing Communication Tool
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Evolution of Blogs as a Credible Marketing Communication Tool
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Purposes
Evolution of Blogs as a Credible Marketing
Communication Tool
This case study takes into preview the increasing
influence of blogs, its evolution and adoption for marketing communication purposes
This case study discusses several stumbling instances of marketers in the blogsphere
A reality check of the blogsphere is taken to find out the activities of corporate marketers, and how/what can be learnt from the travails of marketers across the world
The case study focuses on the
malfeasance of blogs
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CGM is Consumer Generated Media or user
generated content on the cyber world
The pace of evolution
and adaption of Internet
CGM
# What is CGM
Introduction (Concept)
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Flog
Evolution of Blogs as a Credible Marketing
Communication Tool
Blogs gives a huge opportunity for marketers to leverage its virtues to their benefits.
¡°Flog¡± is a fake blog having contrived plausible opinions and comments, fabricated by marketers to portray a favorable image of the company.
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CGM
MSM
Consumer Generated Media
Mainstream Media
Two way marketing
One-way marketing
It has online word of mouth(WOM)
It has constraints and cluttered media space.
Smaller networks and individual
Large institution and corporation
Opendiary,Youtube,Blogger.com,
Twitter,Facebook.
TV.Radio,Newspapers
Evolution of Blogs as a Credible Marketing
Communication Tool
&
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Changing of Guard-The New Influences.
Evolution of Blogs as a Credible Marketing
Communication Tool
Millennials don¡¯t read traditional newspaper,
they like technology consuming.
Millennials defined as those born between 1980 and 2000
(searched by The N