광고심리,e편한세상,아파트광고,마케팅,브랜드,브랜드마케팅,기업,서비스마케팅,글로벌,경영,시장,사례

talt psychology ‘Figure and ground’)

prevent ‘overshadowing effect’

rather focus on specific information than model
(`source credibility‘)
Cannot have model effect
No attractive model
(Classical conditioning theory)
Good
Bad
① Model
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Advertisement contents analysis
② Novelty - Stimulus Determinants of Attention
unusual stimuli ‘wall pad’ :
advertising domestically for the first time

the orange lines
Effectiveness of capturing consumer attention

2. Facilitation of message comprehension

3. Activation of consumers` needs

4. Consumer Persuasion

5. Influence brand attitude
_SLIDE_xxxxxx7_
Advertisement contents analysis
8 series TV ads
- xxxxxx층의 재발견
- 진심의 시세
- 진심은 눈에 보이지 않습니다(창호&벽체)
- 베이크 아웃
- xxxxxx0cm의 진심
- 진심이 지은 에코하우스
- 지구를 지키는 진심(wall pad)
- 장애물 없는 생활환경

Effectiveness of capturing consumer attention

2. Facilitation of message comprehension

3. Activation of consumers` needs

4. Consumer Persuasion

5. Influence brand attitude
③ Prevent ‘wearout effect’ series of ads

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(보관된 자료가 없습니다)