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마케팅 도요타
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마케팅 도요타 .pptx
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마케팅 도요타 .pptx
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_SLIDE_1_
Prius
;Leading a Wave of Hybrids
_SLIDE_2_
Do you know “Prius”?
_SLIDE_3_
Prius
“Prius” is a Latin word meaning “to the before”.
1st Prius went on sale on 1997 in Japan.
1st Prius went on sale on 2001 in U.S.
2nd Prius came out on 2003 in U.S.
[The first hybrid vehicle of Toyota]
_SLIDE_4_
Outstanding improvements of fuel efficiency.→ About 28km / 1L (2nd)
_SLIDE_5_
Convenience of selling normal car(high profit, easy sale)
Features of normal car(pursuit of acceleration and speed)
Continual resistance of dealers who sell truck and SUV
Market situation of Hybrid Vehicle
Continual benefit from the government
All the manufacturers should effort to reduce discharge gas
Develop customer’s cognition to the environment
Expecting alternative fuel technology
Cutting price by economics of scale
VS
_SLIDE_6…(생략)
Prius
;Leading a Wave of Hybrids
_SLIDE_2_
Do you know “Prius”?
_SLIDE_3_
Prius
“Prius” is a Latin word meaning “to the before”.
1st Prius went on sale on 1997 in Japan.
1st Prius went on sale on 2001 in U.S.
2nd Prius came out on 2003 in U.S.
[The first hybrid vehicle of Toyota]
_SLIDE_4_
Outstanding improvements of fuel efficiency.→ About 28km / 1L (2nd)
_SLIDE_5_
Convenience of selling normal car(high profit, easy sale)
Features of normal car(pursuit of acceleration and speed)
Continual resistance of dealers who sell truck and SUV
Market situation of Hybrid Vehicle
Continual benefit from the government
All the manufacturers should effort to reduce discharge gas
Develop customer’s cognition to the environment
Expecting alternative fuel technology
Cutting price by economics of scale
VS
_SLIDE_6…(생략)
01 Questions for Discussion
02 Questions for Discussion
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I D : jung****** Date : 2013-04-05 FileNo : 11059296 |
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