Substitution of existing High Calories menu
_SLIDE_4_
Out line
Sales ¡°Packed by Calories¡±
Differentiation
_SLIDE_5_
Outline
20¡¯s Women to men
Uhm¡¦
GOOD^^
_SLIDE_6_
2.Goal
We offer ¡°Opportunity¡± For the Beauty
_SLIDE_7_
3.Direction & Planning
Continuous menu developing
Different Interior
Expanding target market
Breakfast Delivery service
_SLIDE_8_
BI
Represent our Identity
- Take out ¡°pack salad¡±
Easy to pronounce
Easy to remember
_SLIDE_9_
_SLIDE_10_
Contents
_SLIDE_11_
1.Product
Salad
High protein product
Drink
Drink with grain powder
_SLIDE_12_
Salad
Cajun Salad
Salmon salad
Chicken breast salad
Ce¡¦(»ý·«)
4.competitor
ve Strategy
Various salad with various ingredient
One portion in one pack- take-out
Display calories of each menu
_SLIDE_22_
Competitive Strategy
low calorie beverage
fruit juice
special beverage
take the place of meal
¢¡ we satisfy various need of customer
_SLIDE_23_
3.Penetration & Growth Strategy
The image of first salad cafe
Clear and bright color and pictures
¢¡ fresh food, salad
_SLIDE_24_
Penetration & Growth Strategy
< Location >
office district
university town or station area