º»¹®/³»¿ë
_SLIDE_1_
1
Wal Mart
Home Plus
1/31
_SLIDE_2_
1. ȨÇ÷¯½º
_SLIDE_3_
1. ¼·Ð
2. ±â¾÷¼Ò°³
3. Çѱ¹ÁøÃâÀü·«
4. SWOT ºÐ¼®
5. 4P ºÐ¼®
6. ¼º°øÀü·«
7. °á·Ð
3/31
_SLIDE_4_
1. ¼·Ð
2. ±â¾÷¼Ò°³
3. Çѱ¹ÁøÃâÀü·«
4. SWOT ºÐ¼®
5. 4P ºÐ¼®
6. ¼º°øÀü·«
7. °á·Ð
* ¿µ±¹ TESCO
- ¼³¸³ÀÚ : Jack Cohen
- ¼³¸³³âµµ : 1924³â
(³³Ç°¾÷ÀÚ T.E. Stockwell°ú CohenÀÇ À̸§ÀÚ¸¦ µû¼ `TESCO` ¶ó ¸í¸í)
- ¸ÅÃâ¾× : ¾à 62Á¶ (59.4 billion¡Ì)
- ¿î¿µ Á¡Æ÷¼ö : Àü¼¼°è 14°³±¹¿¡ 4000°³ ¸ÅÀå
- Á¾ ¾÷ ¿ø ¼ö : 440,000 ¸í
- Àü ¼¼°è À¯Åë¾÷ü Áß ¸ÅÃâ±Ô¸ð 3À§
4/31
_SLIDE_5_
1. ¼·Ð
2. ±â¾÷¼Ò°³
3. Çѱ¹ÁøÃâÀü·«
4. SWOT ºÐ¼®
5. 4P ºÐ¼®
6. ¼º°øÀü·«
7. °á·Ð
°æ¿µÀ̳ä
* Every Little Helps(°í°´ÀÌ ¿øÇÏ´Â ¸ðµç °ÍÀ» Á¦°ø)
¨ç Best for customer : °í°´Àº ´õ¿í Æí¾ÈÇϰÔ
¨è Simpler for staff : ¾÷¹«´Â ´õ¿í Æí¾ÈÇϰÔ
¨é Cheaper for Tesco : ¿î¿µºñ´Â ´õ¿í Àú·ÅÇϰÔ
_¡¦(»ý·«)
¨ç À¯±¸ÇÑ ¿ª»ç¸¦ °¡Áö°í ÀÖ´Â Á¡°ú Áö¸®Àû À¯»ç¼ºÀ¸·Î ÀÎÇØ »ê¾÷, ¹®ÈÀûÀÎ communicationÀÌ ¿ëÀÌ
¨è ¿µ±¹ÀÇ ±¹Åä¸éÀûÀº ÇѹݵµÀÇ Å©±â¿Í À¯»çÇØ ¹°·ù½Ã½ºÅÛ Ãø¸é¿¡¼ Çѱ¹Çö½Ç¿¡ ºÎÇÕ(¹Ì±¹½Ã½ºÅÛÀº ±Ô¸ðÀÇ °æÁ¦»ó ±¹³» Àû¿ë¿¡ ¹®Á¦°¡ ÀÖÀ½)
¨é °øÁ¸°ø¿µÀÇ ÆÄÆ®³Ê½ÊÀ̶ó´Â ±â¾÷öÇеµ ºÎÇÕ
¨ê Çù·Â¾÷ü¿ÍÀÇ »ó»ý(win-win)À» °Á¶ÇÏ´Â »ï¼ºÀÇ °æ¿µÃ¶ÇÐÀÌ TESCOÀÇ Ã¶Çаú ÀÏÄ¡
ÃâÀü·«
4. SWOT ºÐ¼®
5. 4P ºÐ¼®
6. ¼º°øÀü·«
7. °á·Ð
±âȸ (Opportunity)
°æÁ¦ ȸº¹¼¼·Î ¼Òºñ Áõ°¡
¼ÒºñÀÇ ¾ç±ØÈ·Î ÇÕ¸®Àû ¼Òºñ¹®È°¡ ÀÎ½ÄµÇ¸é¼ ÇÒÀÎÁ¡ÀÇ ÀÌ¿ë·üÀÌ ³ô¾ÆÁü.
À§Çù (Threat)
ÃÖ´ë °æÀï»çÀÎ À̸¶Æ®¿¡ ºñÇØ Á¡Æ÷¼ö°¡ ±ØÈ÷ Àû¾î ÀÌ¿ëÀÚ°¡ Á¦ÇÑÀû
ÀÎÅͳݰú Ȩ¼îÇÎ µîÀÇ ¼ÒºñÆÐÅÏÀÇ ´Ù¾çÈ
SWOT ºÐ¼®
12/31
_SLIDE_13_
1. ¼·Ð
2. ±â¾÷¼Ò°³
3. Çѱ¹ÁøÃâÀü·«
4. SWOT ºÐ¼®
5. 4P ºÐ¼®
6. ¼º°øÀü·«
7. °á·Ð
4P ºÐ¼®
13/31
_SLIDE_14_
1. ¼·Ð
2. ±â¾÷¼Ò°³
3. Çѱ¹ÁøÃâÀü·«
4. SWOT ºÐ¼®
5. 4P ºÐ¼®
6. ¼º°øÀü·«
7. °á·Ð
4P ºÐ¼®
14/31
_SLIDE_15_
1. ¼·Ð
2. ±â¾÷¼Ò°³
3. Çѱ¹ÁøÃâÀü·«
4. SWOT ºÐ¼®
5. 4P ºÐ¼®
6. ¼º°øÀü·«
7. °á·Ð
4P ºÐ¼®
15/31
_SLIDE_16_
1. ¼·Ð
2. ±â¾÷¼Ò°³
3. Çѱ¹ÁøÃâÀü·«
4. SWOT ºÐ¼®
5. 4P ºÐ¼®
6. ¼º°øÀü·«
7. °á·Ð
4P ºÐ¼®
16/31
_SLIDE_17_
1. ¼·Ð
2. ±â¾÷¼Ò°³
3. Çѱ¹ÁøÃâÀü·«
4. SWOT ºÐ¼®
5. 4P ºÐ¼®
6. ¼º°øÀü·«
7. °á·Ð
1. ±Û·Î¹ú(Global)°ú ·ÎÄÃ(Local)ÀÇ Á¶È
¼¼°è À¯Åë±â¾÷ÀÇ ¼±ÁøÈµÈ ±â¼ú°ú À¯Åë ³ëÇÏ¿ì´Â
¹Þ¾ÆµéÀ̵Ç(Global) ÀÌ ¹ÛÀÇ ¿µ¾÷°ú ¸¶ÄÉÆÃ,
°³¹ß µîÀº ¸ðµÎ Çѱ¹°í°´ÀÇ ÀÔ¸À¿¡ öÀúÇϰÔ
¸ÂÃß´Â(Local) ±Û·ÎÄÃ(GloCal) °æ¿µÀ» ÃßÁø
2. °í±Þ½º·¯¿î ºÐÀ§±âÀÇ ÇÒÀÎÁ¡
⸳ ´ç½Ã ±âÁ¸ÀÇ Ã¢°íÇü °³³äÀ» °ú°¨È÷ Å»ÇÇ,
°¡Ä¡Á¯ °³³äÀ» µµÀÔÇÏ¿© ¹éÈÁ¡º¸´Ù
°í±Þ½º·¯¿î ÇÒÀÎÁ¡À¸·Î °í°´ÀÇ È£ÀÀÀ» ¾ò¾ú´Ù.
17/31
_SLIDE_18_
1. ¼·Ð
2. ±â¾÷¼Ò°³