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荑좏뙜
二쇱슂�꽌鍮꾩뒪,議곗쭅臾명솕
湲곗뾽�쟾�왂怨� 留덉���똿
SWOT,STP遺꾩꽍
誘몃옒�쟾留�
=李⑤��=
1. 荑좏뙜 �냼媛�
2. 荑좏뙜 湲곗뾽寃쎌쁺媛�移� �냼媛�
3. 荑좏뙜 湲곗뾽議곗쭅臾명솕 遺꾩꽍
4. 荑좏뙜 二쇱슂�꽌鍮꾩뒪 �냼媛�
(1) 濡쒖폆諛곗넚
(2) 濡쒖폆����슦 硫ㅻ쾭�돺 �꽌鍮꾩뒪
(3) �긽�뭹異붿쿇�꽌鍮꾩뒪
(4) 荑좏뙜 �씠痢�
(5) 荑좏뙜�뵆�젅�씠
5. 荑좏뙜 SWOT遺꾩꽍
(1) Strength
(2) Weakness
(3) Opportunity
(4) Threat
6. 荑좏뙜 STP遺꾩꽍
(1) Segmentation
(2) Targeting
(3) Positioning
7. 荑좏뙜 湲곗뾽�쟾�왂怨� 留덉���똿
(1) 媛�寃⑹쟾�왂
(2) 臾쇰쪟�쟾�왂
(3) IT湲곕컲�쓽 R&D�쟾�왂
(4) 留덉���똿 �봽濡쒕え�뀡 �쟾�왂
8. 荑좏뙜�쓽 誘몃옒�쟾留�
1. 荑좏뙜 �냼媛�
2xxx�뀈 5�썡 �꽕由쎈맂 留ㅼ씪 �깉濡�怨� 利먭굅�슫 寃쏀뿕�쓣 �젣怨듯븯�뒗 荑좏룿�씠 �뙜�뙜 �꽣吏��뒗 怨녹씠�씪�뒗 �뼱�썝�쓣 媛�吏� ��쒖퓼
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荑좏뙜 湲곗뾽�쟾�왂怨� 留덉���똿�궗濡� 諛� 荑좏뙜 SWOT,STP遺꾩꽍 諛� 荑좏뙜 誘몃옒�쟾留�.hwp
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