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¼º°øÀü·«°ú
¸¶ÄÉÆÃ
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1. ¸ð³ª¹Ì ±â¾÷¼Ò°³
(1) ±â¾÷°³¿ä
(2) CI¼Ò°³
2. ¸ð³ª¹Ì ¼º°ø¿äÀΰú Çٽɿª·®
3. ½ÃÀåȯ°æºÐ¼®
4. ¸ð³ª¹Ì SWOTºÐ¼®
(1) Strength
(2) Weakness
(3) Opportunity
(4) Threat
5. ¸ð³ª¹Ì °æ¿µÀü·«
(1) Â÷º°ÈÀü·«
(2) ´Ù°¢ÈÀü·«
6. ¸ð³ª¹Ì ¸¶ÄÉÆà 4PÀü·«
(1) Product
(2) Price
(3) Place
(4) Promotion
7. ¹Ì·¡Àü·«Á¦½Ã
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1. ¸ð³ª¹Ì ±â¾÷¼Ò°³
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¸ð³ª¹Ì MonAmi´Â ºÒ¾î·Î
Mon(³ªÀÇ) + Ami(Ä£±¸) = `³ªÀÇ Ä£±¸`¶ó´Â ¶æ
¸ð³ª¹Ì´Â Çѱ¹ÃÖÃÊÀÇ º¼ÆæÁ¦Á¶±â¾÷¡¯ÀÌÀÚ ±¹³» ÃÖÃÊ ¹®±¸È¸»ç.
±¹³» º¼Ææ Á¡À¯À² 1À§·Î 1960³â´ë, 153º¼Ææ(ÀÏ¸í ¶ËÆæ)À¸·Î Å« ºÕÀ» ÀÏÀ¸Å² ȸ»ç.
(1) ±â¾÷°³¿ä
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