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1. ½Å¶óÈ£ÅÚ ±â¾÷¼Ò°³
(1) ½Å¶óÈ£ÅÚ °³¿ä
(2) °æ¿µÃ¶ÇÐ
2. ½Å¶óÈ£ÅÚ SWOTºÐ¼®
3. ½Å¶óÈ£ÅÚ STPºÐ¼®
(1) Segmentation
(2) Targeting
(3) Positioning
4. ½Å¶óÈ£ÅÚ ¸¶ÄÉÆùͽº 4PÀü·«
(1) Product
(2) Price
(3) Place
(4) Promotion
5. ±×¿Ü ¸¶ÄÉÆÃÀü·«
(1) ³»ºÎ¸¶ÄÉÆÃ
(2) ȯ°æ¸¶ÄÉÆÃ
(3) Çѱ۸¶ÄÉÆÃ
6. ÇâÈÄÀü·«¹æÇâ Á¦¾ð
INDEX
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1. ½Å¶óÈ£ÅÚ ±â¾÷¼Ò°³
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³»¿ë
À§Ä¡
¼¿ï½Ã Áß±¸ ÀåÃ浿
µî±Þ
Ư 1±Þ
¼³¸³
1979. 3. 8
°´½Ç
465½Ç (½ºÀ§Æ® ·ë 34½Ç)
ºÎ´ë½Ã¼³
´ë¿¬È¸Àå, Áß¼Ò¿¬È¸Àå 12°³
ºñÁî´Ï½º ¼¾ÅÍ, ½Ç ³»¿Ü ¼ö¿µÀå
ƯÀÌ»çÇ×
02~06 ¼¼°è100´ë È£ÅÚ
04~09 Çѱ¹ÃÖ°íÀÇ È£ÅÚ
(1) ½Å¶óÈ£ÅÚ °³¿ä
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°íÀ¯ÀǽÄÀÇ ¼¼°èÈ : °¡Àå ¹ÎÁ·ÀûÀÎ °ÍÀÌ °¡Àå ¼¼°èÀûÀÎ °Í
Ÿ¡¦(»ý·«)
(2) °æ¿µÃ¶ÇÐ
(3) Positioning
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