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SWOTºÐ¼® °³³ä°ú Àå´ÜÁ¡ ºÐ¼® ¹× ±Û·Î¹ú±â¾÷µéÀÇ SWOTºÐ¼® »ç·ÊºÐ¼® ¹× ³ªÀڽſ¡´ëÇÑ SWOTºÐ¼® - ¹Ì¸®º¸±â¸¦ Âü°í ¹Ù¶ø´Ï´Ù. / [font color¡ëred]º»¹®ÅؽºÆ®ºÎÁ· |
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±â¾÷ÀÇ SWOTºÐ¼® ¸ñÂ÷ ±â¾÷ÀÇ SWOTºÐ¼® I. WTÀü·«(³»ºÎ¾àÁ¡, ¿ÜºÎÀ§Çù) II. WOÀü·«(³»ºÎ¾àÁ¡, ¿ÜºÎ±âȸ) III. STÀü·«.. / ±â¾÷ÀÇ SWOTºÐ¼® ¸ñÂ÷ ±â¾÷ÀÇ SWOTºÐ¼® I. WTÀü·«(³»ºÎ¾àÁ¡, ¿ÜºÎÀ§Çù) II. WOÀü·«(³»ºÎ¾àÁ¡, ¿ÜºÎ±âȸ) III. STÀü·«(³»ºÎ°Á¡, ¿ÜºÎÀ§Çù) IV. SOÀü·«(³»ºÎ°Á¡, ¿ÜºÎ±âȸ) Âü°í¹®Çå ±â¾÷ÀÇ SWOTºÐ¼® Á¶Á÷üÀÇ ° ․ ¾àÁ¡À» ºÐ¼®ÇÏ´Â °ÍÀº ±â¾÷ÀÇ¡¦ |
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SWOTºÐ¼®ÀÇ °³³ä°ú Çʿ伺ºÐ¼®¹× SWOTºÐ¼® ±â¾÷»ç·Ê¿¬±¸°ú SWOTºÐ¼® ±â¹ýÀÇ ÇÑ°èÁ¡°ú ÇØ°á¹æ¾ÈÁ¦¾ð ·¹Æ÷Æ®ÀÔ´Ï´Ù. ÃÑ 14ÆäÀÌÁö ºÐ·®À¸·Î Á¤¸» ¿½ÉÈ÷ ¸¸µé¾ú½À´Ï´Ù. ¹Ï°í ´Ù¿î ¹Þ¾ÆÁÖ¼¼¿ä !! / 1. SWOTºÐ¼®ÀÇ °³³ä 2. SWOTºÐ¼® ¹æ¹ý 3. SWOT ºÐ¼®ÀÇ Çʿ伺 4. SWOTºÐ¼® ±â¾÷»ç·Ê ¿¬±¸ (1) Çö´ëÄ«µå SWOTºÐ¼® (2) Ä«Æ亣³× SWOTºÐ¼® (3) ÀÌÄÉ¾Æ SWOTºÐ¼® (4) ¸Æµµ³¯µå SWOTºÐ¼® (¡¦ |
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Çö´ëÀÚµ¿Â÷ °æ¿µÀü·« ¼º°ø»ç·Ê ºÐ¼®°ú Çö´ëÀÚµ¿Â÷ SWOTºÐ¼® ¹× ÇâÈÄÀü·«Á¦¾ð ·¹Æ÷Æ®ÀÔ´Ï´Ù. ¸¹Àº µµ¿òµÇ¼ÌÀ¸¸é ÁÁ°Ú½À´Ï´Ù :) / Çö´ëÀÚµ¿Â÷ °æ¿µÀü·« ¼º°ø»ç·Ê ºÐ¼®°ú Çö´ëÀÚµ¿Â÷ SWOTºÐ¼® ¹× ÇâÈÄÀü·«Á¦¾ð 1. Çö´ëÀÚµ¿Â÷ ±â¾÷¼Ò°³ 2. ÀÚµ¿Â÷»ê¾÷ Ư¡ºÐ¼® 3. Çö´ëÀÚµ¿Â÷ SWOTºÐ¼® (1) Strength (2) Weakness (3) Opportunity (4) Threat 4. Çö´ëÀÚµ¿Â÷ °æ¿µÀü·« ¼º°ø»ç·Ê ºÐ¼® (1)¡¦ |
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ÄÚÄ«Äݶó ±â¾÷°³¿ä¿Í SWOT,STPºÐ¼®°ú ¸¶ÄÉÆùͽº 4PÀü·«ºÐ¼® ¹× ÄÚÄ«Äݶó ÇâÈÄ ±â¾÷Àü·«µµÃâ / ÄÚÄ«Äݶó ±â¾÷°³¿ä¿Í SWOT,STPºÐ¼®°ú ¸¶ÄÉÆùͽº 4PÀü·«ºÐ¼® ¹× ÄÚÄ«Äݶó ÇâÈÄ ±â¾÷Àü·«µµÃâ 1. ÄÚÄ«Äݶó ±â¾÷°³¿ä 2. ÁÖ¿äÁ¦Ç°±º ¼Ò°³ 3. ÄÚÄ«Äݶó SWOTºÐ¼® (1) Strength (2) Weakness (3) Opportunity (4) Threat 4. ÄÚÄ«Äݶó STPºÐ¼® (1) Segmentation(½ÃÀå¼¼ºÐÈ) & Targeting (¸ñ¡¦ |
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[°æ¿µ°æÁ¦] ¼³È¼ö Áß±¹ÁøÃâ ¸¶ÄÉÆà SWOT.STP.4PÀü·« ºÐ¼® / ¼³È¼ö Áß±¹ÁøÃâ ¸¶ÄÉÆà SWOT,STP,4P Àü·«ºÐ¼® INDEX 1. ¼³È¼ö Áß±¹½ÃÀå ÁøÃâ¹è°æ 2. Áß±¹ÈÀåÇ° ½ÃÀåȯ°æ ºÐ¼® 3. ¼³È¼ö Áß±¹½ÃÀå SWOTºÐ¼® (1) Strength (°Á¡) (2) Weakness (¾àÁ¡) (3) Opportunity (±âȸ) (4) Threat (À§Çù) 4. ¼³È¼ö Áß±¹½ÃÀå STPºÐ¼® (1) Segmentation (½ÃÀå¼¼ºÐÈ) (2) Targeting (¸ñǥŸ°Ù¼±¡¦ |
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º» ÀÚ·á´Â ¸¶ÄÉÆÃÀÇ Áß¿ä °³³äÀÎ 4P, STP, SWOT, PLCÀÇ ÁÖÁ¦·Î °ü·Ã ³»¿ëÀ» Á¤¸®ÇÑ ¹Ì´Ï Ã¥ÀÚÀÔ´Ï´Ù. ¸¶ÄÉÆÃÀ» Àü°øÇϽðųª ¸¶ÄÉÆà Áö½ÄÀ» ÇÊ¿ä·Î ÇÏ´Â Çö¾÷ ´ç»çÀںе鿡°Ô ¸¶ÄÉÆÃÀÌ ¹«¾ùÀÎÁö¸¦ ºü¸¥ ½Ã°£³»¿¡ ºü¸£°Ô °øºÎÇÒ ¼ö ÀÖµµ·Ï Á¤¸®µÈ ³»¿ëÀÔ´Ï´Ù. ·¹Æ÷Æ® ÀÛ¼º ¶Ç´Â ´ëÇÐ ½ÃÇè °øºÎµî¿¡ µµ¿òÀÌ µÉ ¼ö ÀÖÀ¸¸ç, Çö¿ª¿¡ °è½Å ´ç»çÀںеéÀº °ü·Ã ³»¿ëÀ» / Á¦ 1 Àå. 1. Áö½Ä¹é°ú ºÎ¡¦ |
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[SKÅÚ·¹ÄÞ ¸¶ÄÉÆÃPPT] SKÅÚ·¹ÄÞ ¼º°øºñ°á°ú ¸¶ÄÉÆà SWOT,STP,4P,3CºÐ¼®¹× SKÅÚ·¹ÄÞ ÇâÈĹæÇâÁ¦½Ã / ¸¶ÄÉÆà »ç·Ê¹ßÇ¥ 1. SKÅÚ·¹ÄÞ ±â¾÷¼Ò°³ 2. SKÅÚ·¹ÄÞ ¼º°øºñ°á 3. SKÅÚ·¹ÄÞ 3CºÐ¼® (1) Company (ÀÚ¡¦ |
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À̴ϽºÇÁ¸® ºê·£µåºÐ¼®°ú ¸¶ÄÉÆÃÀü·«ºÐ¼®¹× À̴ϽºÇÁ¸® SWOtT,STP,4PºÐ¼®°ú À̴ϽºÇÁ¸® »õ·Î¿î Àü·«Á¦¾È / ¡°À̴ϽºÇÁ¸®¡± ºê·£µåºÐ¼®°ú ¸¶ÄÉÆÃÀü·« INDEX 1. À̴ϽºÇÁ¸® ºê·£µå¼Ò°³ 2. ÈÀåÇ° ½ÃÀåȯ°æºÐ¼® 3. À̴ϽºÇÁ¸® ºê·£µå ³»ºÎȯ°æºÐ¼® (1) À̴ϽºÇÁ¸® Çٽɿª·®ºÐ¼® (2) °¡Ä¡»ç½½ºÐ¼® (3) °í°´ºÐ¼® 4. À̴ϽºÇÁ¸® ¸¶ÄÉÆÃÀü·« ºÐ¼® (1) Æ´»õ°ø·« ¸¶ÄÉÆà (2) CRMÀü·« (°í°´°ü°è¡¦ |
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¶Ñ·¹Á긣 ºê·£µåºÐ¼®°ú ¶Ñ·¹Á긣 ¸¶ÄÉÆà SWOTSTP,7PÀü·«ºÐ¹× »õ·Î¿î ¸¶ÄÉÆÃÀü·« Á¦¾È ·¹Æ÷Æ® / Tous Les Jours ¸¶ÄÉÆÃÀü·« ºÐ¼®°ú »õ·Î¿îÀü·« Á¦¾È INDEX 1. ¶Ñ·¹Á긣 ºê·£µå°³¿ä 1) ¶Ñ·¹Á긣 ÇöȲºÐ¼® 2) ¶Ñ·¹Á긣 ±â¾÷¿¬Çõ 3) ¶ó¶ã¸®¿¡ ¶Ñ·¹Á긣 2. ¶Ñ·¹Á긣 ¸¶ÄÉÆÃÀü·« ºÐ¼® 1) ¶Ñ·¹Á긣 SWOT ºÐ¼® 2) ¸¶ÄÉÆùͽº 7PÀü·« ºÐ¼®¨ç Product (Á¦Ç°) ¨è Price (°¡°Ý) ¨é Promotion (ÇÁ·Î¡¦ |
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