_SLIDE_1_
The study on the competitive advantage
of LOCK & LOCK
: Focusing on the China market
_SLIDE_2_
Introduction
LOCK & LOCK
Why did we adopt Diamond Model as a theoretical framework for our analysis
Why did we make a case study of
Lock&Lock¡¯s competitive advantage,
especially in China market
Currently, Lock&Lock has about 11% market share for airtight container in China .
¡°
¡°
¡±
¡±
_SLIDE_3_
What is Competitive Advantage & Diamond Model
LOCK & LOCK
Competitive
Advantage
Differentiation
Focus
Cost
Firm Strategy,
Structure and Rivalry
Factor
Conditions
Demand
Conditions
Related and
Supporting
Industries
[Figure1. Competitive Advantage]
[Figure2. Diamond Model]
_SLIDE_4_
What factors made Lock&Lock enter the China market
LO¡¦(»ý·«)
|
LOCK & LOCK
Lock & Lock¡¯s aggressive distribution strategy
Lock & Lock¡¯s target market : consumers at a
high income level
Lock & Lock¡¯s product diversification
:launched a new premium brand ¡®Cook Plus¡¯
_SLIDE_7_
Condition of production(factor)
LOCK & LOCK
Superior technology
:the key core competency that gives an edge over its rivals
Extensive distribution channels
Outstanding sales management
_SLIDE_8_
Condition of demand
LOCK & LOCK
Lock & Lock over the world
Exported over 100 countries
Lock & Lock in China
Over 1200 Distribution networks
Double-income couples¡è
Interest in well-being ¡è
Preference for foreign brands
2. Major cities where trading up phenomeno