하겐다즈(haggem daz) 제품분석 영문자료

History
Origin
Famyly business - Selling fruit ice and ice
cream pops from a horse
drawn wagon
Founding
founded By Reuben Mattus
in The Bronx, New York in 1961
Haagen-Dazs means what
History
Haagen-Dazs’ first shop open in 1976
Haagen-Dazs sold to Pillsbury Company
in 1983
Introduction of New types of ice cream
Ice cream bar(1986), Frozen yogurt(1991),
Sorbet(1993)
Products
Cafe
Ice cream36 flavors of ice creams
Cake 20 kinds of ice creams
Coffee
Beverages
Retail
Finished products (Convenient store, Department store, Hotel)
Products
Presence in Korea
Market Share
Baskin Robbins 54%
Haagen Dazs 16%
Natuur 14%
Etc 6%
Presence in Korea
Main Customer
- 20’s~30’s woman
- More expensive than
the other…(생략)