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U N I Q L O
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Contents
INTRODUCTION
INSIDE OUT
OUTSIDE IN
ANAYSIS
CONCLUSION
_SLIDE_3_
INTRODUCTION
_SLIDE_4_
Research Subjects : 20s
Place : University
The Total : 62 people
the proportion of males to females :
49%
51%
_SLIDE_5_
1.INTRODUCTION
Uniqlo’s Image
Most people think Uniqlo is no burden of its brand
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1.INTRODUCTION
buying defined factors
UNIQLO has the advantage of low prices
_SLIDE_7_
1.INTRODUCTION
The most popular products is T-shirt, basic shirt, pants, knitwear. It is routinely wear clothes
_SLIDE_8_
1.INTRODUCTION
Most people looked or know about Downjacket.
But They do not know the difference between padding and the down jacket
Padding
using Cotton
Downjacket
using Geese, ducks hair
_…(생략)
2.INSIDE OUT
3.OUTSIDE IN
4.ANAYSIS
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is regular price.
They don’t think It is so cheap.
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3.OUTSIDE IN
What do you think of this price?
60%
30%
10%
It is not a cheaper price than the brand
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3.OUTSIDE IN
Less than \ 100,000
: Moderate
\ 100,000 to \ 400,000 or less
:Good
More than \ 400,000
:It’s good but It has a burden.
_SLIDE_23_
3.OUTSIDE IN
Convenience
They are positive about this.
But Half the people do not care
about it
_SLIDE_24_
3.OUTSIDE IN
Is it impact on your purchase?
57%
43%
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3.OUTSIDE IN
Which do you think is the best advantage?
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3.OUTSIDE IN
Do you want to buy it?
84%
16%
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ANALYSIS
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4.ANAYSIS
Do you want to buy it?
Yes! (16%)
Why?
First, It’s cheaper than other jumper.
When I buy this jumper,
There is no burden
Second, This is good
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