Ä«Æ亣³×
¸¶ÄÉÆÃÀü·«
`¸ñÂ÷`
1. Ä«Æ亣³× ±â¾÷¼Ò°³
(1) ±â¾÷°³¿ä
(2) Ä«Æ亣³× ÇöȲ
(3) °æ¿µÃ¶ÇÐ
2. ±â¾÷ȯ°æºÐ¼® (5 force modelºÐ¼®)
3. Ä«Æ亣³×ÀÇ ¼º°øºñ°á
4. Ä«Æ亣³× SWOTºÐ¼®
(1) °Á¡
(2) ¾àÁ¡
(3) ±âȸ(4) À§Çù
5. Ä«Æ亣³× STPºÐ¼®(1) ½ÃÀå¼¼ºÐÈ
(2) Ÿ°ÙÆÃ
(3) Æ÷Áö¼Å´×
6. Ä«Æ亣³× ¸¶ÄÉÆÃÀü·«
(1) Â÷º°È ¸¶ÄÉÆÃÀü·«(2) ±¤°í¿Í PPLÀü·«
(3) ¼ºñ½º Àü·«
(4) CRM (°í°´°ü°è°ü¸®¸¶ÄÉÆÃ) Àü·«
7. ¸¶ÄÉÆà 4PÀü·« ¹®Á¦Á¡°ú °³¼±¹æ¾ÈÁ¦¾ð
(1) Product Àü·«ÀÇ ¹®Á¦Á¡°ú °³¼±¹æ¾È
(2) Price Àü·«ÀÇ ¹®Á¦Á¡°ú °³¼±¹æ¾È
(3) Place Àü·«ÀÇ ¹®Á¦Á¡°ú °³¼±¹æ¾È
(4) Promotion Àü·«ÀÇ ¹®Á¦Á¡°ú °³¼±¹æ¾È
8. Ä«Æ亣³×¿¡ ´ëÇÑ Æò°¡ ¹× ÇâÈÄÀü¸Á
1. Ä«Æ亣³× ±â¾÷¼Ò°³
(1) ±â¾÷°³¿ä
±â¾÷¸í : Ä«Æ亣³×
⸳ : 2008³â
CEO £ºÃֽ¿ì
ȨÆäÀÌÁö: www.caffebene.co.kr
`Ã⡦(»ý·«)
(2) Ä«Æ亣³× ÇöȲ
(3) °æ¿µÃ¶ÇÐ
|