_SLIDE_1_
¸¶ÄÉÆà »ç·Ê¹ßÇ¥
_SLIDE_2_
1. ¹Ì½ºÅÍÇÇÀÚ ±â¾÷¼Ò°³
(1) ¹Ì½ºÅÍÇÇÀÚ ±â¾÷°³¿ä
(2) ¹Ì½ºÅÍÇÇÀÚ ±â¾÷öÇÐ
(3) ¹Ì½ºÅÍÇÇÀÚ ±â¾÷Ư¡
2. ¹Ì½ºÅÍÇÇÀÚ °æÀï¿ìÀ§Àü·«
(1) ¿ø°¡¿ìÀ§Àü·«
(2) Â÷º°ÈÀü·«
3. ¹Ì½ºÅÍÇÇÀÚ SWOTºÐ¼®
4. ¹Ì½ºÅÍÇÇÀÚ STPºÐ¼®
(1) Segmentation
(2) Targeting
(3) Positioning
5. °æÀï»çºÐ¼®
(1) ÇÇÀÚÇê ¸¶ÄÉÆÃÀü·«
(2) µµ¹Ì³ë ¸¶ÄÉÆÃÀü·«
6. ¹Ì½ºÅÍÇÇÀÚ IMCÀü·«
7. ¹Ì½ºÅÍÇÇÀÚ ¸¶ÄÉÆà 4PÀü·«
(1) Product
(2) Price
(3) Place
(4) Promotion
8. °á·Ð
(1) ½Ã»çÁ¡
(2) ÇâÈÄÀü·«Á¦¾ð
CONTENTS
_SLIDE_3_
1. ¹Ì½ºÅÍÇÇÀÚ ±â¾÷¼Ò°³
_SLIDE_4_
¹Ì½ºÅÍÇÇÀÚ´Â ÃÖ°íÀÇ ¸ÀÀ¸·Î °í°´ÇູÀ» Ãß±¸ÇÏ´Â ±â¾÷À¸·Î¼ ½½·Î°ÇÀ¸·Î´Â ¿©ÀÚ¸¦ À§ÇÑ ÇÇÀÚ¸¦ ¸¸µé°í ÀÖ´Ù.
¹Ì½ºÅÍÇÇÀÚ´Â °úÇÐÈµÈ ¸Å´º¾ó Q.Q.S.C (Quick, Quality, Service, Cleanness)¿¡ ÀÇ¡¦(»ý·«)
¨ç 100% ¼öŸÇÇÀÚ
¨è 100% Ȩ¸ÞÀ̵å ÇÇÀÚ
¨é 100% ¼®¼è±¸ÀÌ ÇÇÀÚ
|