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Innisfree
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1. À̴ϽºÇÁ¸® ºê·£µå¼Ò°³
(1) ºê·£µå°³¿ä
(2) ±â¾÷ VISION
2. À̴ϽºÇÁ¸® SWOTºÐ¼®°ú SWOTÀü·«
(1) SWOTºÐ¼®
(2) SWOTÀü·«
3. À̴ϽºÇÁ¸® STPºÐ¼®
(1) Segmentation
(2) Targeting
(3) Positioning
4. À̴ϽºÇÁ¸® ¸¶ÄÉÆùͽº 4PÀü·«
(1) Product
(2) Price
(3) Place
(4) Promotion
5. ±×¿Ü ¸¶ÄÉÆÃÈ°µ¿
(1) Á¦ÁÖµµ ¸¶ÄÉÆÃ
(2) CRM ¸¶ÄÉÆà (°í°´°ü°è¸¶ÄÉÆÃ)
(3) ´ÏÄ¡¸¶ÄÉÆÃ
6. ÇâÈĹæÇâÁ¦½Ã
7. °á·Ð
INDEX
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1. À̴ϽºÇÁ¸® ºê·£µå¼Ò°³
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