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Pro-specs w
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Pro-specs
Move+
W
Marketing Strategy
Competitors & Result
Contents
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Quality
Pro-Specs
VS
Which shoes will you buy
Prospecs
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Quality
Pro-Specs
Prospecs
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Product
Price
£Ü100,000~120,000
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4P Mix (Pro-specs move+)
Place
Easy accessible place with customers
Promotion
Advertising promotion
High-quality technology
Move+ - 4P Mix
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Pro-specs move+
High-quality technology
-FLUBBER 360
(shock absorption material)
-weight translation technology
Unsophisticated design
Quality
Quality
Design
Move+ - 4P Mix
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Perceptual mapping
Low price
High
price¡¦(»ý·«)
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pecs W - 4P Mix
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High quality &diversified items
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W LITE
W EASY
W POWER
Has fancy design, light weight and induces ¿Ã¹Ù¸¥ °ÉÀ½°ÉÀÌ
Has fancy design, and walking goove structure gives flecxibility
Ergonomic design induces good posture and gives comfort
W BIZ
W TRAIL
W KIDS
Good match with suit and has anti-slip function
Has vivid color and W AXIS frame gives stability
Applied JKFM(junior Korean Fit Master) and induces ¿Ã¹Ù¸¥ °ÉÀ½°ÉÀÌ
Prospecs W - 4P Mix
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Reasonable price
Minimum Price
Maximum Price
Price of NEW ARRIVAL
Pro-specs w
(Except W KIDS)
\59,000
\159,000
\74,000
Asics
\69,000
\165,000
\119,000
Lecaf
\74,000
\135,000
\116,000
FILA
\70,000
\129,000
\89,000
Prospecs W 4P Mix
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510 off-line shops, on-line shopping malls
4P Mix-Place
4P Mix-Place
Prospecs W - 4P Mix
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Celebrity Marketing (Yuna-Kim)
4P Mix-Place
4P Mix-Place
Prospecs W - 4P Mix
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