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Well-being and Instant coffee
Introduction
Nowadays, `Healthy physical and mental life` which is committed to well-being is being considered significantly.
Modern consumers are picking up a very choosy consumption pattern and they are getting more and more picky about food, clothes and houses.
As the concept of `well-being` has been highly valued among modern people and caused a sensation in every sector of society, we are going to conduct research about the controversial problems in the coffee market.
1. Theoretical consideration
(1) Definition of well-being trend
Well-being can be found in the etymology of the word `wellness`, for the first time an American doctor halbert den used this word.
Having bbeen used for the first time in 1959, the well-being concept evolved to mean a harmonious and pleasing condition in every phase.
Personal meaning is a sense of happiness and joy, but peace of mind and spirit rather than…(생략)
2. Purpose of the research
3. Feature of well-being trend
(1) emotional spending habit
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mind.
In the developed countries that reached a mature industrial society, spotlight of product emphasizing the qualith of life is natural.
There is nothing new that Health-related products get interest.
But we, paradoxically, would be read out at the same time a sense of urgency for the evils of industrial society from the concept of sustainable development.
The growth of industrial society cry out for the disposal of the industrial society.
2. Purpose of the research
The goal of this research is for our stable life compared to other people and the recognition for a stable life and health, and for doing a special and time investment for self-care. Moreover, it is for verifying that well-being trend is a new social phenomenon, or a crucial variable that makes coffee market be changed through people thinking about the importance for the health.
3. Feature of well-being trend
(1) emotional spending habit
The spending habit the factor most affecting to Well-being tre
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