Nowadays, `Healthy physical and mental life` which is committed to well-being is being considered significantly.
Modern consumers are picking up a very choosy consumption pattern and they are getting more and more picky about food, clothes and houses.
As the concept of `well-being` has been highly valued among modern people and caused a sensation in every sector of society, we are going to conduct research about the controversial problems in the coffee market.
1. Theoretical consideration
(1) Definition of well-being trend
Well-being can be found in the etymology of the word `wellness`, for the first time an American doctor halbert den used this word.
Having bbeen used for the first time in 1959, the well-being concept evolved to mean a harmonious and pleasing condition in every phase.
Personal meaning is a sense of happiness and joy, but peace of mind and spirit rather than material richness that are important points to …(생략)
lifestyle as a whole is a meaning.
Well-being means happiness, enjoyment etc in the dictionary but generally indicate to lifestyle considering importantly mental abundance than material things.
For example, if you think the word well-bing, you might imagine the appearance of weight training, at the same time situation of meditation.
If we think ultimate purpose of consumption is personal utility satisfaction, eventually(all consumption patterns = well-being consumption) an equation also is impossiple.
But consume act of high-end products is also well-being. Unlike the city`s consumer culture, in the countryside free Being contemplative attitude to life, so will do.
Thus, well-bing means new life style trying to retrieve vital power in nature to lead a beatiful life, escaping from a impoverishing phenomenon of civilization.
It defines person`s attitude pursuing comfortable and health life in physical and mental to prefer to attitude of mind both body and mind can be at peace of