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Brief overview of the company, brand, ads and target country
LG Water Purifier
It is available to make hot water and ice water at the same time
Compact design
It is used low electric power
It has full stainless water tank
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01
Brief overview of the company, brand, ads and target country
Advertisings in Korea
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01
Brief overview of the company, brand, ads and target country
Target Country
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02
The reason we choose the product and the target country
Increasing the interest in the Health care
Reference : http://www.insurance-canada.ca/
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02
The reason we choose the product and the target country
Water purifier products in Canada
Mavea Elemaris XL Water Filtration Pitcher
Brita Slim Pitcher
Brita Faucet
Filtration System
In Canad…(생략)
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Reference: Korea Communications Commission(http://www.kcc.go.kr)
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04
Difference between Canada and Korea
Radio Broadcasting
Korea
Canada
Media Environment
53 radio stations
Only one language program
Almost 2000 radio station
The English Radio One / the French Premiere Chaine
In Canada, radio broadcasting provide news and information programming to most communities
Reference: Korea Communications Commission(http://www.kcc.go.kr)
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02
Difference between Canada and Korea
Newspapers
Korea
Canada
Media Environment
Centralization of capital region
Newspaper advertising is on the decline
Currently, a number of online news have launched
Each Canadian cities are served by at least one daily newspaper
Bilingual cities have important papers in both French and English
In the 2000s, a number of online news and culture magazines have launched
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04
Difference between Canada and Korea
Magazines
Korea
Canada
Media Environme
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