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1. Background & Direction
2. Market Trend Analysis
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3. Brand Naming Strategy
¨ç Brand name spectrum
¨èconcept
¨é Key-word
4. Naming Candidates
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1. Background & Direction
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2. Market trend analysis
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2. Market Trend Analysis
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2. Market Trend Analysis
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2. Market Trend Analysis
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2. Market Trend Analysis
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3. Brand Naming Strategy
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3. Brand Naming Strategy
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3. Brand Naming Strategy
¨è concept
Tone & Manner
ģȯ°æÀûÀÎ, Á¶È·Î¿î
Expression
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Target
3~40´ë ÀþÀº ºÎºÎ
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3. Brand Naming Strategy
¨é Key-word
Product
image
¾ÆÆÄÆ®
ÀÚ¿¬Ä£ÈÀû
Á¶È·Î¿î
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home
house
vill
live
town
eco
nature
green
forest
bud
tree
wood
grove
well-being
eden
leaf
¿¡µ§
together
accordance
communication
community
say
talk
friendly
family
duo
duet
chorus
with
harmony
¾î¿ï¸²
human
hand
I¡¯m coming
Come back
people
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4. Naming candidate
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4. Naming candidate
ecome
ģȯ°æÀÇ ¡®eco¡¯¿Í ÁýÀÇ ¡®home¡¯À» ÇÕ¼º.
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