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Blue Ocean
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Table of Contents
1. ºí·ç¿À¼Ç Á¤ÀÇ
2. ºí·ç¿À¼Ç°ú ·¹µå¿À¼Ç, ÆÛÇÿÀ¼Ç
3. ºí·ç¿À¼Ç Àü·«
4. ºí·ç¿À¼Ç »ç·Ê
5. °á·Ð ¹× ´À³¤Á¡
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Blue Ocean
Red Ocean
Purple Ocean
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Blue Ocean
¾ÆÁ÷ ½ÃµµµÈ ÀûÀÌ ¾ø´Â ±¤¹üÀ§ÇÏ°í ±íÀº ÀáÀç·ÂÀ» °¡Áø ½ÃÀå
Create
No competition
Opportunity
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Blue Ocean and Red ocean
ºí·ç¿À¼Ç
·¹µå¿À¼Ç
¾Ë·ÁÁ® ÀÖÁö ¾ÊÀº ½ÃÀå
ÀÌ¹Ì Àß ¾Ë·ÁÁ® ÀÖ´Â ½ÃÀå,
Áï ±âÁ¸ÀÇ ¸ðµç »ê¾÷
°æÀïÀÌ ¾ø´Â »ê¾÷, ½ÃÀå
»ê¾÷ °æ°è°¡ ÀÌ¹Ì Á¤ÀǵǾî ÀÖÀ½
âÁ¶¿¡ ÀÇÇÑ ½ÃÀå ¼ö¿ä
±âÁ¸ ½ÃÀåÀÇ Á¡À¯À² ³ôÀ̱⿡ ³ë·Â
³ôÀº ¼öÀÍ°ú ºü¸¥ ¼ºÀåÀÇ ¾öû³ ±âȸ
Ä¡¿ÇÑ °æÀï
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Purple Ocean
ÆÛÇÿÀ¼Ç = ºí·ç¿À¼Ç + ·¹µå¿À¼Ç
±âÁ¸ÀÇ ·¹µå¿À¼Ç¿¡¼ ¹ß»óÀÇ Àüȯ ¡æ
»õ·Î¿î °¡Ä¡ÀÇ ½ÃÀåÀ» ¸¸µå´Â °æ¿µÀü·«
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B¡¦(»ý·«)
6.±Û·Î¹úÀü·« Áß±¹, Àεµ µîÀ¸·Î ÁøÃâ ¹× À¯¸í±â¾÷°ú ¶óÀ̼¾½Ì/±¹³»ºÒȲ±Øº¹¿ä¼Ò
7.±â¾÷¹®È Ãßõ¼³¹®Á¶»ç Áö¼Ó½ÇÇà(NPSÁ¶»çÇÏ´Â °Í °°À½)/±â¾÷¹®ÈÁö¼ö ¸Å³â Æò°¡
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1.»õ·Ó°í ´Ù¸£°í Ưº°ÇÑ °ÍÆ®·»µå¿¡ ¾Õ¼ ÀÇ·ùÀÇ °æ°è¼±À» ÀÚÀ¯·Ó°Ô ¹Í½ÌÇÏ´Â Àü·«
2.NoSaleÇÁ¸®¹Ì¾öÀü·«ÇÁ¸®¹Ì¾öºê·£µå °È·Î °¡°Ý ÇÁ¸®¹Ì¾öÀü·«
3.VIP(¸¶´Ï¾Æ)¸¶ÄÉÆÃ-ÀÔ ¼Ò¹® ¸¶ÄÉÆÃ(VIP°£ ±³·ù°È, VIPÀü´ã¸Å´ÏÀú, Â÷º°È °í°´°ü¸®)
4.AfterService¼ö¸®¼¾ÅÍ Á÷Á¢¿î¿µ ÇØÇÇÄÝ ¼ºñ½º
5.Æ®·£µå, ½ÃÁð¿¡µû¶óEXR- ÆмÇÀÌ ¾Æ´Ï¶ó EXR´Ù¿î ¡®¿¹»Ú°í ¸ÚÁø¡¯ °ÍÀ¸·Î µðÀÚÀÎ
6.±Û·Î¹úÀü·« Áß±¹, Àεµ µîÀ¸·Î ÁøÃâ ¹× À¯¸í±â¾÷°ú ¶óÀ̼¾½Ì/±¹³»ºÒȲ±Øº¹¿ä¼Ò
7.±â¾÷¹®È Ãßõ¼³¹®Á¶»ç Áö¼Ó½ÇÇà(NPSÁ¶»çÇÏ´Â °Í °°À½)/±â¾÷¹®ÈÁö¼ö ¸Å³â Æò°¡
ºí·ç¿À¼Ç Àü·«ÀÇ ¼º°ø»ç·Ê 2 EXRÀÇ CAPORTS
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ºí·ç¿À¼Ç Àü·«ÀÇ ¼º°ø»ç·Ê 2 EXRÀÇ CAPORTS
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ÆÛÇÿÀ¼Ç »ç·Ê - ²¿²¿¸é
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°á·Ð ¹× ´À³¤Á¡
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Ãâó
LG°æÁ¦¿¬±¸¿ø º¸°í¼
http://blog.daum.net/tts1950
http://www.blueclub.co.kr/
³×À̹ö ¹é°ú»çÀü
http://blog.naver.com/kypnie99Redirect=Log&logNo=20143821999
http://blog.naver.com/ksk3007Redirect=Log&logNo=30008490302
http://cafe.naver.com/greatwork.cafeiframe_url=/ArticleRead.nhn%3Farticleid=360&
http://blog.naver.com/bd14uRedirect=Log&logNo=150122875624
http://blog.naver.com/traene2Redirect=Log&logNo=100049638877
http://blog.naver.com/kypnie99Redirect=Log&logNo=20143821999
±èÀ§Âù, ¸£³× ¸¶º¸¾È(2005). ¡¸ºí·ç¿À¼Ç Àü·«¡¹. ±³º¸¹®°í
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Blue Ocean
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