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[ Contents ]
Ⅰ. Korean professional baseball
1. Background
2. Popularity of baseball and its status
Ⅱ. Lotte Giants analysis
1. Basis of Lotte Giants
2. Records and the number of audiences of Lotte Giants
3. Characteristic of Lotte Giants and marketing analysis
4. SWOT Analysis
5. 4P Analysis
Ⅲ. Suggestion
1. STP Analysis
2. New Strategy for Lotte Giants
Ⅳ. Conclusion
Ⅰ. Korean professional baseball
1. Background
In military government period, government made 3S(screen, sex, sports) policy and encourage people to do it in order to decrease the number of participation of protests for liberalization, overthrowing military government, liberal democracy. Former president Chun duhwan, ordered commanded `try to do professional sports` Therefore, Lee hoyeon and Lee yongill who were baseball player made a protocol called `Professional baseball establishment plan`. The baseball world reported that they can establish a professional baseball without aid of governm…(생략)
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chance for them because of exemption of baseball from the list of olympic game.
(3) Second rank in the world baseball classic 2009 - After beijingolympic, our national team hold the second rank in the World Baseball Classic 2009. Even though Korean national team was defeated by Japaness national team at final moments, Korean team did fantastic games. Because of that, the baseball attract more people to stadium.
Both beijingolympic and WBC were competitions that korean national team fought with other countries. Because of that the baseball could attract not only just people who support one specific baseball team, but also all the Korean people. This is why the professional baseball could breaks the record of total audiences in every year.
2) continuos rising number of audiences.
Recently, national concerns from the results of good result in many international competitions such as WBC and olympic are becoming high. Especially, the number of korean professional baseball`s audiences a
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