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1. Introduction
Company: Korean Air
Mission: Excellence in Flight
Date Established: 1963/ 03/ 01
Main Areas of Business: Passenger, Cargo, Aerospace, Catering, Hotels, In flight sales, Limousines
Fleet: 129 (As of September 30, 2xxx)
Route: Domestic; 13 cities
International; 38 countries 105 cities
Total: 39 countries 118 cities
2. Business Structure
Business Review (As of 2009) [unit: hundred million won]
Types of business Business sectors Revenue Share Air Transportation Passenger, Cargo, Maintenance service,
Training service, building lease etc 90,548 96% Other Business Aerospace, Catering, Hotel, In-Flight Sales, Limousine 3,389 4% Total 93,937 100%
The business structure of Korean Airline, South Korea’s leading airline, generally thought of passengers and freight transport as well as the domestic carriers` aircraft maintenance s…(생략)
3. Market Analysis
4. SWOT Analysis
1) Country`s Leading Indigenous Airline
2) International recognition
3) SKYTEAM
4) Various Rou
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grew 6,000 times. Private airlines are not for poor countries as the Federation of International Air and International Air Cargo member airlines SKYTEAM chain sector have become the world`s No. 1 airlines.
2) International recognition
Asiana Airlines over the short history of the scale is small and not internationally known, the world`s great airlines and the air is second to as much fame and recognition as those are showing. In the meantime, also attract many members of the SKYPASS and the resulting high customer loyalty gained them ra weakness in the domestic aviation. In international market, even in a good way to attract customers, we can presume that the factors that effect.
3) SKYTEAM
KAL, DELTA, AIR FRANCE, KLM, Continental, Northwest, AERO MAXICO chain with international airline alliances `SKYTEAM` launched by securing a strong alliance is fair to say. If it is up to SKYPASS SKYTEAM belong to the airline mileage between the possible benefits are shared.
4) Various Rou
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