Company: Korean Air
Mission: Excellence in Flight
Date Established: 1963/ 03/ 01
Main Areas of Business: Passenger, Cargo, Aerospace, Catering, Hotels, In flight sales, Limousines
Fleet: 129 (As of September 30, 2xxx)
Route: Domestic; 13 cities
International; 38 countries 105 cities
Total: 39 countries 118 cities
2. Business Structure
Business Review (As of 2009) [unit: hundred million won]
Types of business Business sectors Revenue Share Air Transportation Passenger, Cargo, Maintenance service,
Training service, building lease etc 90,548 96% Other Business Aerospace, Catering, Hotel, In-Flight Sales, Limousine 3,389 4% Total 93,937 100%
The business structure of Korean Airline, South Korea’s leading airline, generally thought of passengers and freight transport as well as the domestic carriers` aircraft maintenance services, and rocket propellants and aircraft parts sales, aerospace, meals, ho…(생략)
tels, limousines various fields such as business has operated.
According to the data portion of the air freight business amounting to 96% of total sales, and other businesses, but only 4%, 4% of the 3,389 billion won in sales account for a considerable amount.
3. Market Analysis
To date, the airline industry in Korea and around the Air and Asiana Airlines have formed an oligopoly market. Industry is concentrated on relatively higher yields and increased until now maintaining high growth.
But the airline industry deregulation and low-cost to start international flight market competition became more intense, establishing low-cost services in order to respond to JIN AIR.
4. SWOT Analysis
1) Country`s Leading Indigenous Airline
In March of 1969, Korean Airline was acquired by Korea Aerospace ㈜ for 40 years which would have been enough to change our country as a leading airline. With its foundation, South Korea`s economic growth for the airline in line shape and