5. The probable results
1. background of analysis
Nowadays, man’s makeup is considered as natural.
This chart shows that men`s interest in make up is growing constantly. Every year percentage of `basic` is decreasing, On the other hand, the percentages of `Advanced` and `premium` are increasing gradually.
But male cosmetics’s progress of consumption has been stagnant. The expectation that male cosmetics market seems to continue to grow was wrong. The chart above proved a slowdown in growth.
We want to find the reason why male cosmetic’s growth trend which was predicted to be increase is in stagnant point. Additionally, we will use the result of survey to establish strategy for attracting consumer because market expansion with existing consumer has limit.
3. Research objectives
First, male’s attitudes toward cosmetics will be observed. From…(생략)
this, male participants will be divided into positive side and negative side. whether positive group buys cosmetics or not and an in-depth study of the positive group’s motivation will be used for basic information of marketing plan.
On the other hand, we want to know how to eradicate the reason of aversion.
4. Research method: Survey , with secondary data
Survey will put emphasis on the question about psychological factor such as motivation, personality or values.
Both social factor (life style) and group factor (product information) will be replaced by another secondary data.
(1) Explanation on survey
We used likert scale in question 1 to 3. Question 1 is about the respondent`s attitude on man`s decorating appearance. Question 2 is about how much the respondent is interested in beauty. Question 3 and 4 are also about his interested in beauty in other to ask other aspects. 3 is for the basic knowledge on his own skin. and 4 is to analyze Purchasing patterns. and We used nom