1216room 729-24 Bongcheon-dong
Gwanak-gu S.KOREA
TEL : +82-2-835-4993
Christine
POSITION
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Product Marketing Manager
SUMMARY
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Successfully coordinated all aspects of product launch including product development, PR, promotions, sales, pricing, packaging, and account placement.
SELECTED ACCOMPLISHMENTS
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Developed packaging concept and drafted box copy.
Outlined main features and determined key selling points.
Established new pricing model which increased sales over 150%.
Provided list of targeted retail accounts for placement of new products.
Implemented direct mail campaign resulting in $410,000 of additional revenue.
Launched new products, marketing campaigns, advertising, and promoted press coverage.
Served as product evangelist at press tours, trade shows and major media events.
Managed development o¡¦(»ý·«)
B.A., Business Marketing, June 1987
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Marketing, June 1987
GPA: 3.5. Magna Cum Laude