¼ºñ½º¸¶ÄÉÆÃ(ÀÌ·Ð,Àü·«,Â÷ÀÌÁ¡), , , 1. ¼ºñ½º ¸¶ÄÉÆÃÀÇ ±âº»ÀûÀÎ ÀÌÇØ, , (1). ¼ºñ½º ¸¶ÄÉÆÃÀÇ Á¤ÀÇ, (2). ¼ºñ½º ¸¶ÄÉÆÃÀÇ Æ¯¼º, (3). ¼ºñ½º ¸¶ÄÉÆÃÀÇ ºÐ·ù, (4). ¼ºñ½º ¸¶ÄÉÆÃÀÇ Á¦¸ðÇü, , 2. Á¦Ç°¼ö¸íÁÖ±â (Product Life Cycle)ÀÌ·Ð, (1) µµÀÔ±â (Introduction Stage), (2) ¼ºÀå±â (Growth Stage), (3) ¼º¼÷±â (Maturity Stage), (4) ¼èÅð±â (Decline Stage), , 3. ¸¶ÄÉÆà ¹Í½º(4P's)Àü·«, (1) Á¦Ç° (Product), (2) °¡°Ý (Price), (3) ÃËÁø (Promotion), (4) À¯Åë (Place), , 4. ¼ºñ½º ¸¶ÄÉÆðú Á¦Ç° ¸¶ÄÉÆÃÀÇ Â÷ÀÌÁ¡, (1) ÀϹÝÀûÀÎ Â÷ÀÌ, (2) »óȲÀûÀÎ Â÷ÀÌ, , FileSize : 47K
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¼ºñ½º¸¶ÄÉÆÃ(ÀÌ·Ð,Àü·«,Â÷ÀÌÁ¡)
. ¼ºñ½º ¸¶ÄÉÆÃÀÇ ±âº»ÀûÀÎ ÀÌÇØ
(1). ¼ºñ½º ¸¶ÄÉÆÃÀÇ Á¤ÀÇ
(2). ¼ºñ½º ¸¶ÄÉÆÃÀÇ Æ¯¼º
(3). ¼ºñ½º ¸¶ÄÉÆÃÀÇ ºÐ·ù
(4). ¼ºñ½º ¸¶ÄÉÆÃÀÇ Á¦¸ðÇü
. Á¦Ç°¼ö¸íÁÖ±â (Product Life Cycle)ÀÌ·Ð
(1) µµÀÔ±â (Introduction Stage)
(2) ¼ºÀå±â (Growth Stage)
(3) ¼º¼÷±â (Maturity Stage)
(4) ¼èÅð±â (Decline Stage)
. ¸¶ÄÉÆà ¹Í½º(4P's)Àü·«
(1) Á¦Ç° (Product)
(2) °¡°Ý (Price)
(3) ÃËÁø (Promotion)
(4) À¯Åë (Place)
. ¼ºñ½º ¸¶ÄÉÆðú Á¦Ç° ¸¶ÄÉÆÃÀÇ Â÷ÀÌÁ¡
(1) ÀϹÝÀûÀÎ Â÷ÀÌ
(2) »óȲÀûÀÎ Â÷ÀÌ
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