미국대학 Lyft SWOT 분석 Columbia Univ LYFT SWOT Analysis

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LYFT Investigation
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SWOT ANALYSIS
Strengths:
Well-established brand
Long-term driven / value-driven / full of potentials and profitability in the future
Big market opportunity
Weaknesses:
Small capitalization: 1/10 the value of Uber
less market share: 35% vs 65%
Still unprofitable
Negligible international market expansion vs Uber’s
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SWOT Continued
Opportunity:
Uber’s fall due to legal issues re: improperly vetting drivers, Sexual harassment lawsu