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1. ¶Ñ·¹Á긣 ¼Ò°³
2. ¶Ñ·¹Á긣 ºê·£µå Çٽɿª·®
3. ¶Ñ·¹Á긣 ¸¶ÄÉÆà STPÀü·«
(1) Segmentation (½ÃÀå¼¼ºÐÈ)
(2) Targeting (¸ñÇ¥½ÃÀå¼±Á¤)
(3) Positioning (Æ÷Áö¼Å´×)
4. ¶Ñ·¹Á긣 ¸¶ÄÉÆà 7PÀü·«
(1) Product
(2) Price
(3) Place
(4) Promotion
(5) Process
(6) Physical Evidence
(7) People
5. °á·Ð ¹× ÇâÈĽûçÁ¡
1. ¶Ñ·¹Á긣 ¼Ò°³
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