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CGV
留덉���똿 遺꾩꽍
Marketing
Management
Presentation
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1. CGV 湲곗뾽遺꾩꽍
(1) 湲곗뾽�냼媛�
(2) 寃쎌쁺泥좏븰
2. CGV �꽦怨듭쟾�왂
3. �쁺�솕愿� �떆�옣�긽�솴遺꾩꽍
4. CGV SWOT遺꾩꽍怨� �쟾�왂�젣�뼵
(1) SWOT遺꾩꽍
- Strength
- Weakness
- Opportunity
- Threat
(2) SWOT�쟾�왂
-SO�쟾�왂
-WO�쟾�왂
-ST�쟾�왂
-WT�쟾�왂
5. CGV STP遺꾩꽍
(1) Segmentation
(2) Targeting
(3) Positioning
6. CGV 留덉���똿 7P�쟾�왂
(1) Product
(2) Price
(3) Place
(4) Promotion
(5) Process
(6) People
(7) Physical Evidence
7. 誘몃옒怨쇱젣 �뿰援�
8. �꽕臾몄“�궗 寃곌낵�뿰援�
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1. CGV 湲곗뾽遺꾩꽍
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CGV�뒗 1998�뀈 援��궡 理쒖큹�쓽 硫��떚�뵆�젆�뒪 洹뱀옣�씤 CGV媛뺣���쓣 �븘�몢濡� �쁽�옱 CJ CGV�뒗 7媛쒓뎅�뿉�꽌 445媛� 洹뱀옣(�뒪�겕由� �닔 3,348媛�)�쓣 蹂댁쑀�븯怨좎엳�뒗 援��궡 理쒕���쓽 蹂듯빀 �긽�쁺�뾽泥�.
CGV�뒗 媛��옣 癒쇱�� 硫��떚�뵆�젆�뒪 洹뱀옣�쓣 �룄�엯�뻽怨�, 媛��옣 癒쇱�� �쟾援�援� 泥댁씤�솕 �떆���瑜� �뿴�뿀�쑝硫�, �떖�빞愿��엺媛�議깃���엺�옣�븷�슦瑜� �쐞�븳 �렪�쓽�떆�꽕濡� �꽑吏꾪솕�맂 愿��엺臾명솕��� �꽭怨� 理쒓퀬�쓽���(�깮�왂)
(1) 湲곗뾽�냼媛�
(2) 寃쎌쁺泥좏븰
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CGV �꽦怨듭쟾�왂怨� CGV 留덉���똿 7P,STP,SWOT遺꾩꽍諛� CGV 誘몃옒怨쇱젣�뿰援ъ�� �꽕臾몄“�궗寃�~.pptx
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