ÄíÆÎ
¼º°øºñ°á
¸¶ÄÉÆÃ
SWOT,STP,4P
¼ºñ½º¸¶ÄÉÆÃ
·ÎÄϹè¼ÛÀü·«
ÇâÈÄÀü·«Á¦¾ð
-¸ñÂ÷-
1. ÄíÆÎ ±â¾÷¼Ò°³
2. ¼Ò¼ÈÄ¿¸Ó½º¿¡ ´ëÇØ
3. ÄíÆÎÀÇ ¼º°øºñ°á
4. ÄíÆÎ SWOTºÐ¼®
(1) Strength
(2) Weakness
(3) Opportunity
(4) Threat
5. ÄíÆÎ STPºÐ¼®
(1) Segmentation
(2) Targeting
(3) Positioning
6. ÄíÆÎ ¸¶ÄÉÆà 4PÀü·«
(1) Product
(2) Price
(3) Place
(4) Promotion
7. ÄíÆÎÀÇ ¼ºñ½º¸¶ÄÉÆà Àü·«
8. ÄíÆÎÀÇ ·ÎÄϹè¼Û Àü·«
9. ÄíÆÎ ÇâÈÄÀü·« Á¦¾ð
(1) ³»ºÎ ¸¶ÄÉÆà Àü·«Á¦¾ð
(2) ´õ¿í È¿°úÀûÀÎ ¸¶ÄÉÆÃÁ¦¾ð
10. °á·Ð ¹× ½Ã»çÁ¡
1. ÄíÆÎ ±â¾÷¼Ò°³
- 2xxx³â 5¿ù ¹ýÀμ³¸³
- 2xxx³â 8¿ù 7¸íÀÇ Á÷¿ø°ú ÇÔ²² ¼ºñ½º¸¦ ½ÃÀÛ
- ÄíÆÎÀº ÈĹßÁÖÀÚÀÓ¿¡µµ ºÒ±¸ÇÏ°í ȸ¿ø ¼ö, Æ®·¡ÇÈ, °í°´¸¸Á·µµ, °Å·¡¾× ºÎ¹®¿¡¼ ¾÷°è 1À§¸¦ Â÷ÁöÇÏ°í ÀÖÀ½
- »ý»êÇ° »Ó¸¸ ¾Æ´Ï¶ó °ø¿¬À̳ª Àü½Ãȸ ƼÄÏ, À½½ÄÁ¡, Ä«Æä, ¹Ì¿ë½Ç, ·¹Àú, ÆмÇ, °¡ÀüÁ¦Ç°, ½ÄÇ° µî ´Ù¾çÇÑ »óÇ°µéÀ» ÆǸÅ
ÄíÆÎ(Coupang)Àº ´ëÇѹα¹ÀÇ ¼Ò¼È Ä¿¸Ó½º ¾÷ü·Î, 2xxx³â 8¿ù 10ÀÏ ÇϹöµå ´ëÇб³ µ¿¹®ÀÎ ±è¹ü¼®°ú À±¼±ÁÖ, °íÀç¿ì°¡ °øµ¿ â¾÷Çß´Ù.
ÄíÆÎÀº °ø¿¬ÇÒÀÎ µî ¹®È¡¦(»ý·«)
|