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�쟾�넻�쟻�씤 留덉���똿 誘뱀뒪�뒗 留μ뭅�떆(McCarthy)�쓽 4P`s�씠�떎. 4P`s�뒗 Product(�젣�뭹), Price(媛�寃�), Place(�쑀�넻), Promotion(珥됱쭊) �씠�젃寃� �꽕 媛�吏�濡� 援ъ꽦�릺�뼱 �엳�떎. 洹몃━怨� �씠�뱾�쓣 �쟻�젅�븯寃� �샎�빀�븯�뿬 �궗�슜�븯�뒗 寃껋쓣 �씠由꾪븯�뿬 留덉���똿誘뱀뒪�씪怨� 遺�瑜몃떎. 留덉���똿誘뱀뒪�쓽 �꽕 媛쒖쓽 援ъ꽦�슂�냼�뒗 �꽌濡� �긽�샇愿�怨꾨�� 媛뽮퀬 �엳�떎. �븳 �슂�냼�쓽 �쓽�궗寃곗젙��� �떎瑜� �슂�냼�뿉 �쁺�뼢�쓣 �겮移쒕떎. 寃쎌쁺�옄�뒗 理쒖쟻�쓽 �떆�꼫吏��꽦(optimum synergistic results)瑜� 媛��졇�삱 誘뱀뒪瑜� 李얘쾶 �맂�떎. �솗�옣�맂 �꽌鍮꾩뒪留덉���똿誘뱀뒪�뒗 7P`s濡� �씠猷⑥뼱�졇�엳�떎. 7P`s�쓽 援ъ꽦�슂�냼�뒗 Product(�젣�뭹), Price(媛�寃�), Place(�쑀�넻), Promotion(珥됱쭊), People or Participants(�궗�엺�씠�굹 李멸���옄), Process(怨쇱젙), Physical evidence(臾쇱쟻 利앷굅)�씠�떎.
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