¼·Ð
1. (ÁÖ)ÄÚ¸®¾Æ ¼¼ºì (7-Eleven) ±â¾÷ °³¿ä
2. `7-ElevenÀÇ ÁÖ¸Ô ±è¹ä`
º»·Ð
1. »óȲºÐ¼®
* Á¦Ç° ½ÃÀåÀÇ Á¤ÀÇ
1) ½ÃÀåºÐ¼®
-½ÃÀå ±Ô¸ð, Á¡À¯À², Àü¸Á
-¼ö¿äºÐ¼®
-°æÀﱸÁ¶ ºÐ¼®
2) ±â¾÷ºÐ¼®
-°Á¡, ¾àÁ¡
3) ȯ°æºÐ¼®
- »çȸ ¹®ÈÀû, °æÁ¦Àû, Á¤Ä¡Àû ȯ°æ
2. SWOTºÐ¼®
** LFD°Ç¼³ÀÇ ÀÇ¹Ì¿Í º¯È ¸ð½À
3. ±â¾÷ ¸ñÇ¥ ¼ö¸³
4. SBU ¸ñÇ¥¼ö¸³
*¿Ö ƯÈ÷ »ï°¢±è¹ä¿¡ ÁÖ·ÂÇϴ°¡?
5.½ÃÀå¼¼ºÐÈ/Ç¥Àû½ÃÀå °áÁ¤
6. Æ÷Áö¼Å´×
7. ¸¶ÄÉÆà ¹Í½º°ü¸®(4Ps)
-TV±¤°í¿¡ ´ëÇÑ ¼¼ºÎ ºÐ¼®
8. ¼º°úÆò°¡
*¸ÅÃâºÐ¼®
*ÆíÂ÷ºÐ¼®
*¸ÅÃâ/ºñ¿ë /trade-off
°á·Ð
1. ÇâÈÄ ÄÚ¸®¾Æ ¼¼ºì Àü·« (4°¡Áö)
|