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YG Entertainment
NEW MEDIA : Final presentation 2Team
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CONTENTS
1. Brand and
the Situation analysis
2. Evaluation
3. Suggestion
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1. Brand and the Situation analysis
Brand and the Situation analysis Brand Br and and the Situation analysis Brand and the Situation analysis Brand and the Situation analysis Brand and the Situation
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YG Entertainment
서태지와 아이들’s member
YANG HYUN SEOK
1
BIGBANG
2NE1
PSY
SE7EN
LEE HI
WINNER
ETC
설명 좀 추가해주세요
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Characteristics of Targets of Music Industry
2
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Largest portion of people answered ‘Yes’ In 15-29
Female are more active In cultural consumption
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MALE
F…(생략)
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edia Usage
6
SNS
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G-Drangon release his new music source in SNS
And YG.Ent’s artists have most number of subcribes in other artists
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To find out their positioning strategy,
we had interview with 15 people
They are making their music
and album themselves.
But, their music is really good.
they have their own style.
they seldom appear in entertainment show,
so I feel they are not close to me.
(20’s, female)
YG.Ent’s positoning
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YG.Ent’s positoning
7
Musicality
Intimacy
YG Ent.
Good
Poor
SM Ent.
Fair
Fair
JYP Ent.
Fair
Fair
They had singer song-writer and mysticism image.
and it was their previous positioning strategy
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2. Evaluation
and the Situation analysis Brand and the Situation analysis Brand and the Situation
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2.평가
타겟오디언스 평가
진아언니가하고있는부분
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Current Media choices Evaluation
former target : 10~20’s young female
us
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YG Entertainment Brand and the Situation analysis.pptx
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