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YG Entertainment
NEW MEDIA : Final presentation 2Team
_SLIDE_2_
CONTENTS

1. Brand and

the Situation analysis

2. Evaluation

3. Suggestion

_SLIDE_3_
1. Brand and the Situation analysis
Brand and the Situation analysis Brand Br and and the Situation analysis Brand and the Situation analysis Brand and the Situation analysis Brand and the Situation
_SLIDE_4_
YG Entertainment
¼­ÅÂÁö¿Í ¾ÆÀ̵顯s member
YANG HYUN SEOK
1
BIGBANG
2NE1
PSY
SE7EN
LEE HI
WINNER
ETC
¼³¸í Á» Ãß°¡ÇØÁÖ¼¼¿ä
[ ]
_SLIDE_5_
Characteristics of Targets of Music Industry
2
[ ]
Largest portion of people answered ¡®Yes¡¯ In 15-29
Female are more active In cultural consumption
[ ]
MALE
FEMA¡¦(»ý·«)



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Date : 2015-12-02
FileNo : 15127216

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