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IBIS Patong, Phuket
Table Of Contents
□ Hotel Structures & Staff
○ Hotel Structure
○ Employment & Training
○ Focused Business
○ Facilities
□ Analysis
○ Public Relations
○ Function of Sales
○ Marketing Mix 7Ps
○ SPT Analysis
○ Trends in the industry
□ Reference
□ `Hotel Structure & Staff`
Each Ibis hotel have differences between the trends of locations, types of guests or naming values. This is the hotel structure of Ibis group. This Structure is from the main page of Ibis Accor Group ‘Professions Guide’ and written by the workers from HR department.
As you see from the Ibis hotel structure, Ibis is concentrated on operating their service through lodging and F&B only. And by utilizing their low cost strategy they are outsourcing the employess such as housekeepers, roommaids, security guards and technicians. Workers are also doing the multiple jobs suc…(생략)
1) Using the lighting that is eco safety thay has been approved from CFC (Certified ForestStewardship Council)
2) Noise level in the room is limited to less than 43 db, and the size of the bed room (1.6 × 2m) and blackout for a good night`s sleep, which is extra installation offers.
3) To let customers not to feel the rooms(18.5 ~ 21 ㎡) are
4) Unified design of rooms and furnitures and this lets the guest feels same and just like home Ibis in any other countries.
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elling affordable rooms`. Ibis rooms have a modern design, noise control, providing comfortable bedding and providing all the comforts just like home.
□ Room Features
1) Using the lighting that is eco safety thay has been approved from CFC (Certified ForestStewardship Council)
2) Noise level in the room is limited to less than 43 db, and the size of the bed room (1.6 × 2m) and blackout for a good night`s sleep, which is extra installation offers.
3) To let customers not to feel the rooms(18.5 ~ 21 ㎡) are
small and not to feel the curved bathroom wall and furniture, they have used the curves effectively.
4) Unified design of rooms and furnitures and this lets the guest feels same and just like home Ibis in any other countries.
○ Frontdesk
The front desk is located on the first floor, they are also in charge of reservation hotline answering services and sells snacks 24 hours.
○ F&B
Ibis is a originated from France, therefore the their F&B
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