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Namwon
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Contents
1
2
3
4
Choice Background
5
6
Current Situation & Marketing Analysis
SWOT Analysis
Marketing Objectives
STP Analysis
Marketing Strategy
Conclusion
7
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1. Choice Background
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1. Choice Background
Traditional Music of the Holy land
Silsangsa
Honbul Literature
Gwanghanruwon
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Story of Chunhyang in Namwon
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2. Current Situation Analysis
Customers Analysis
Almost Domestic Travelers
Limitation of Tourism Area
- Mt.Jiri & Namwon downtown
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1) Muju
2) Jeonju
Just sightseeing tour in the past
Well-being and experience tour in present
Tourism & leisure-type industrial city
Make association with Namwon
- Namwon : summer tourist¡¦(»ý·«)
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