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_SLIDE_1_
PULMUONE WATERS
_SLIDE_2_
TABLE OF CONTENTS
_SLIDE_3_
INTRODUCTION
_SLIDE_4_
INTRODUCTION
Do you believe that Pulmuone Waters will become profitable long term
YES.
First, the drinking water market is growing.
Second, the certainty of Pulmuone Waters’ profitability in the long run comes from its financial statements.
_SLIDE_5_
INTRODUCTION
2003
2004
2005
2006
2007
2008
Production
1,630,526
1,690,482
1,818,628
1,899,722
1,964,090
2,135,837
Shipment
1,621,027
1,690,518
1,811,707
1,900,060
1,958,888
2,133,187
Stock
6,750
7,492
14,657
12,862
13,798
14,474
Domestic demand
1,607,618
1,675,989
1,799,499
1,886,998
1,940,114
2,111,829
Export
13,409…(생략)
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in the long run comes from its financial statements.
Fiscal year
Sales
Sales Cost
Sales Profit
Operating
cost
Operating
income
EBIT
NI
10
46,357
25,044
21,312
21,129
183
(169)
(169)
09
39,979
21,526
18,452
18,616
(164)
(170)
(170)
08
34,543
17,450
17,092
20,091
(2,999)
(3,403)
(3,403)
07
29,639
14,497
15,141
17,455
(2,314)
(3,242)
(3,242)
06
28,829
14,380
14,449
17,456
(3,006)
(3,062)
(3,062)
05
26,880
13,580
13,299
16,009
(2,709)
(2,368)
(2,096)
04
27,317
12,677
14,639
13,555
1,084
1,212
917
03
6,149
3,003
3,145
2,538
607
607
471
_SLIDE_8_
External Analysis
_SLIDE_9_
Growing Water Industry(General Environmental Analysis)
_SLIDE_10_
Foreign Competitors(Competitive Analysis)
_SLIDE_11_
Foreign Competitors(Competitive Analysis)
_SLIDE_12_
Domestic Competitors(Competitive Analysis Continued)
_SLIDE_13_
Internal Analysis
_SLIDE_14_
INTERNAL ANALYSIS
Firm Infrastructure: Planning, Finance, MIS
Tech
_pptx_01_.gif "풀무원,풀무원마케팅,풀무원기업분석,풀무원마케팅전략,생수시장,생수마케팅(생수영문마케팅,영문마케팅,영문판) (1 페이지)")
_pptx_02_.gif "풀무원,풀무원마케팅,풀무원기업분석,풀무원마케팅전략,생수시장,생수마케팅(생수영문마케팅,영문마케팅,영문판) (2 페이지)")
_pptx_03_.gif "풀무원,풀무원마케팅,풀무원기업분석,풀무원마케팅전략,생수시장,생수마케팅(생수영문마케팅,영문마케팅,영문판) (3 페이지)")
_pptx_04_.gif "풀무원,풀무원마케팅,풀무원기업분석,풀무원마케팅전략,생수시장,생수마케팅(생수영문마케팅,영문마케팅,영문판) (4 페이지)")
_pptx_05_.gif "풀무원,풀무원마케팅,풀무원기업분석,풀무원마케팅전략,생수시장,생수마케팅(생수영문마케팅,영문마케팅,영문판) (5 페이지)")
_pptx_06_.gif "풀무원,풀무원마케팅,풀무원기업분석,풀무원마케팅전략,생수시장,생수마케팅(생수영문마케팅,영문마케팅,영문판) (6 페이지)")
_pptx_07_.gif "풀무원,풀무원마케팅,풀무원기업분석,풀무원마케팅전략,생수시장,생수마케팅(생수영문마케팅,영문마케팅,영문판) (7 페이지)")
_pptx_08_.gif "풀무원,풀무원마케팅,풀무원기업분석,풀무원마케팅전략,생수시장,생수마케팅(생수영문마케팅,영문마케팅,영문판) (8 페이지)")
_pptx_09_.gif "풀무원,풀무원마케팅,풀무원기업분석,풀무원마케팅전략,생수시장,생수마케팅(생수영문마케팅,영문마케팅,영문판) (9 페이지)")
_pptx_10_.gif "풀무원,풀무원마케팅,풀무원기업분석,풀무원마케팅전략,생수시장,생수마케팅(생수영문마케팅,영문마케팅,영문판) (10 페이지)")
_pptx_11_.gif "풀무원,풀무원마케팅,풀무원기업분석,풀무원마케팅전략,생수시장,생수마케팅(생수영문마케팅,영문마케팅,영문판) (11 페이지)")
_pptx_12_.gif "풀무원,풀무원마케팅,풀무원기업분석,풀무원마케팅전략,생수시장,생수마케팅(생수영문마케팅,영문마케팅,영문판) (12 페이지)")
_pptx_13_.gif "풀무원,풀무원마케팅,풀무원기업분석,풀무원마케팅전략,생수시장,생수마케팅(생수영문마케팅,영문마케팅,영문판) (13 페이지)")
_pptx_14_.gif "풀무원,풀무원마케팅,풀무원기업분석,풀무원마케팅전략,생수시장,생수마케팅(생수영문마케팅,영문마케팅,영문판) (14 페이지)")
_pptx_15_.gif "풀무원,풀무원마케팅,풀무원기업분석,풀무원마케팅전략,생수시장,생수마케팅(생수영문마케팅,영문마케팅,영문판) (15 페이지)")
_pptx_01.gif "풀무원,풀무원마케팅,풀무원기업분석,풀무원마케팅전략,생수시장,생수마케팅(생수영문마케팅,영문마케팅,영문판) (1 페이지)")
_pptx_02.gif "풀무원,풀무원마케팅,풀무원기업분석,풀무원마케팅전략,생수시장,생수마케팅(생수영문마케팅,영문마케팅,영문판) (2 페이지)")
_pptx_03.gif "풀무원,풀무원마케팅,풀무원기업분석,풀무원마케팅전략,생수시장,생수마케팅(생수영문마케팅,영문마케팅,영문판) (3 페이지)")
_pptx_04.gif "풀무원,풀무원마케팅,풀무원기업분석,풀무원마케팅전략,생수시장,생수마케팅(생수영문마케팅,영문마케팅,영문판) (4 페이지)")
_pptx_05.gif "풀무원,풀무원마케팅,풀무원기업분석,풀무원마케팅전략,생수시장,생수마케팅(생수영문마케팅,영문마케팅,영문판) (5 페이지)")
_pptx_06.gif "풀무원,풀무원마케팅,풀무원기업분석,풀무원마케팅전략,생수시장,생수마케팅(생수영문마케팅,영문마케팅,영문판) (6 페이지)")
_pptx_07.gif "풀무원,풀무원마케팅,풀무원기업분석,풀무원마케팅전략,생수시장,생수마케팅(생수영문마케팅,영문마케팅,영문판) (7 페이지)")
_pptx_08.gif "풀무원,풀무원마케팅,풀무원기업분석,풀무원마케팅전략,생수시장,생수마케팅(생수영문마케팅,영문마케팅,영문판) (8 페이지)")
_pptx_09.gif "풀무원,풀무원마케팅,풀무원기업분석,풀무원마케팅전략,생수시장,생수마케팅(생수영문마케팅,영문마케팅,영문판) (9 페이지)")
_pptx_10.gif "풀무원,풀무원마케팅,풀무원기업분석,풀무원마케팅전략,생수시장,생수마케팅(생수영문마케팅,영문마케팅,영문판) (10 페이지)")
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