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Life style shopperCJ O Shopping
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1-1 ¿¬Çõ
1-2 »ç¾÷ ºÐ¾ß
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2 Ȩ¼îÇΠƯ¡
2-1 ÀåÁ¡
2-2 ´ÜÁ¡
3 ÇöÀç CJ O ShoppingÀÇ Àü·«
3-1 Attitudes Toward Behavior
3-2 A Cognitive Processing Model of Consumer Decision Making
3-3 Sales Promotion
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4-1 Involvement
4-2 Vicarious Learning
4-3 Purchase Probability
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5-1 ¸¶ÄÉÅÍÀÇ ¿ªÇÒ
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Chapter 1
±â¾÷ ¼Ò°³ :CJ O Shopping
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2000³â 03¿ù ¢ß CJ¿¡ ÀμöµÊ
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Chapter 3
CJ O ShoppingÀÇ Àü·« :ÇöÀç Àü·«
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3-1
10
ÇöÀç Àü·« :Attitudes Toward Behavior
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Beliefs about CJ O shopping
Behaviors toward CJ O shopping
Attitude toward
CJ O shopping
Feedback
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3-2
11
ÇöÀç Àü·«:A Cognitive Processing Model of Consumer Decision Making
Exposure to
Environmental
information
Interpretation
processes
Attention
Comprehension
New knowledge,
meaning, beliefs
Integration
processes
Attitudes
and intentions
Decision making
Behavior
Memory
Stored knowledge,
Meanings, beliefs
Cognitive
processes
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3-2
12
Exposure to
Environmental
information
Interpretation
processes
Attention
Comprehension
New knowledge,